If you click through most successful emerging eCommerce sites, there's one thing you'll see on almost all of them: an Instagram feed that displays a number of their latest posts.
Instagram feeds — or, as they're more commonly known, "Instafeeds" — are widgets placed somewhere on a website that extend the benefits of your Instagram account onto your site. These benefits are numerous and very real, hence the popularity on many eCommerce sites.
In this post, we're going to take a look at all the benefits of Instafeeds and best practices needed to maximize their results.
Why all businesses need Instagram feeds on their site
Your Instagram feed is designed to represent your brand, appeal to new users, create brand awareness and recognition, and drive both engagement and sales. Simply put, your Instagram tells your brand story. It only makes sense that you would want to increase the visibility of your Instagram feed by placing it on your site.
Having Instagram feeds on your site can help you tell your brand's story… and drive sales.
Instafeeds like Pixlee's UGC (now Emplifi) let browsers click-through from Instagram post to product page. When placed on your website and relevant product pages, shoppable Instagram feeds can increase online sales.
If you're able to regularly regram user-generated content on your Instagram account, you'll see online conversions increase 2X.
Instagram feed best placement
There are several different places on your site that are perfect to place an Instagram feed. The first is on your home page, towards the bottom of the page or in your footer. Instagram feeds on your homepage can help with product discovery and to increase average order value.
Home page placement is a common option, and it's a great way to get users familiar with your products quickly.
You can also place Instagram feeds on product pages, which can help encourage users to convert and purchase. This is most effective when your brand displays Instagram feeds of user-generated content that serves as social proof for the product.
Feeds on product pages can help increase product sales, especially when they feature UGC.
Regardless of where you place an Instagram feed on your website, make sure to include a call-to-action and evergreen hashtag above it to encourage users to share content under your hashtag.
How to get an Instafeed on your site
If you want to add Instagram feeds to your website, you’re in luck; it’s shockingly easy to do. There are free ways to add an Instafeed to your site, such as Pixlee's Free Social Feed, that are simple and easy to use-- perfect for any type of lifestyle blog or business.
To generate a free Instagram feed for your website on Pixlee, you just need to enter your email address, a password, and sync your account with your Instagram profile. This takes just a few clicks to authorize Pixlee to access your Instagram feed.
Then you'll be given a script of code that you can place on your site anywhere you want to place a widget. You just have to copy the code from Pixlee and place it in the location on your site that you'd like.
This isn't nearly as complicated as it sounds. You can use a tool like Insert Headers and Footers for WordPress to quickly paste the code in the footer of your site.
Final thoughts
If you take a quick look at your Instagram gallery, what do you see? Most businesses will see high-quality images carefully tailored to represent their brand and products in the best way possible. These images are so valuable, so it only makes sense to extend the benefits as far as possible by placing them on your website.
Editor's Note: This article was originally published on pixlee.com. Any statistics or statements included in this article were current at the time of original publication.
