What is a social media influencer?

Definition: Social Media Influencer

A Social Media Influencer is a user on social media who has established credibility in a specific industry. These content creators have access to a large audience and can share information to persuade others through their authenticity and reach. Social media influencers often partner with brands, promoting products or services to followers in exchange for monetary compensation, free products, or discounts.


More insights and news from Emplifi

Top image: How to maintain authenticity with your influencer marketing

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Image: Influencer Trends press release

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Emplifi Press: Emplifi Social Benchmarks Analysis Reveals Best posting times on TikTok

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Emplifi CX Index: Our social media predictions for 2023

Emplifi CX Index: Our 3 social media predictions for 2023

Top: Jayde Powell Q&A

Q&A with Jayde Powell: TikTok’s “deinfluencer” trend

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MarTech Breakthrough Awards 2023 - Emplifi (Influencer Marketing Innovation Award)
Emplifi -  AI Breakthrough Awards 2023 - Best Text Generative AI Solution
Award - G2: Users Love Us
Award - G2: Leader (Fall 2023)
Award - G2: Easiest to Use (Fall 2023)
Award - G2: Easiest Setup (Fall 2023)
Emplifi - TrustRadius Best of 2023 Badge
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CUSTOMER Contact Center Technology Award 2023