What is a social media influencer?

definition

Social Media Influencer

noun

A Social Media Influencer is a user on social media who has established credibility in a specific industry. A social media influencer has access to a large audience and can persuade others by virtue of their authenticity and reach.

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about pixlee

Pixlee helps brands market and sell with real customer photos and videos. We work with more than 150 brands such as Kenneth Cole, Gaiam, Levi Strauss and Kimpton Hotels & Restaurants to develop a more authentic marketing experience and create stronger relationships with their most passionate customers.

Shoppers that engage with Pixlee-managed content on a brand's website are, on average, 2x more likely to make a purchase. Pixlee's visual marketing platform curates customer-generated content in real-time, manages permission rights and easily integrates the content directly into multi-channel browsing and shopping experiences.

Pixlee is headquartered in San Francisco with offices in New York.