What is a Digitally Native Vertical Brand (DNVB)?

definition

Digitally Native Vertical Brand

A digitally native vertical brand (DNVB) is a brand born online with a "maniacal" focus on the customer experience. While a DNVB may start online it often extends to a brick-and-mortar manifestation. Unlike typical e-commerce companies, digitally native vertical brands control their own distribution.

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about pixlee

Pixlee helps brands market and sell with real customer photos and videos. We work with more than 150 brands such as Kenneth Cole, Gaiam, Levi Strauss and Kimpton Hotels & Restaurants to develop a more authentic marketing experience and create stronger relationships with their most passionate customers.

Shoppers that engage with Pixlee-managed content on a brand's website are, on average, 2x more likely to make a purchase. Pixlee's visual marketing platform curates customer-generated content in real-time, manages permission rights and easily integrates the content directly into multi-channel browsing and shopping experiences.

Pixlee is headquartered in San Francisco with offices in New York.