Tap Passionate Customers and Social Influencers to Grow a Brand
Ultimate Ears is the perfect companion for any adventure. It's no surprise that people love showing off their Ultimate Ears speakers in both epic and everyday experiences. When the company was looking to grow brand awareness and to introduce more people to its products, it decided to tap its already engaged and passionate community base.
Ultimate Ears used Pixlee's end-to-end user-generated content and influencer marketing platform to help it grow its influencer marketing program and to display high quality customer stories in more places. With Pixlee, the Ultimate Ears team can discover passionate and influential customers on social media, engage and develop real relationships with these customers, and show off real visual endorsements.
With real photos from passionate customers and social influencers, Ultimate Ears uses Pixlee to create:
With Pixlee, Ultimate Ears has dramatically grown its Instagram influencer community and continually introduces new people to engage with the brand. In the first few months with Pixlee, Ultimate Ears built over 200 new relationships with some of its most influential advocates from all over the world.
By managing and growing these influencer relationships, the brand saw an almost immediate increase in its online reach—especially on Instagram. In just a few short months, the Ultimate Ears influencer community helped to introduce over 10 million new people to the brand and its products.
Most marketers drown in cumbersome influencer spreadsheets and manual reporting as they try to track their influencer programs. Pixlee helps Ultimate Ears save time and be more efficient, but also improves the brand's overall influencer marketing performance with more a data-driven recommendation engine for discovering new influencers.
“Point blank, Pixlee has one of the best influencer identification tools on the market. We have found it invaluable to our social media marketing.”
Paul Piggott, Social Media and Influencer Marketing Manager, Ultimate Ears
With Pixlee, the Ultimate Ears team has built an influencer marketing program that is both easier to manage and that has a bigger impact on the brand's success. Using Pixlee's Social CRM, Ultimate Ears' marketing team has improved workflows across its entire influencer marketing effort and has clearer insight into the impact the program has on brand reach and actual sales.