company

industry
Travel & Hospitality
website
gobreck.com

challenge
Increase bookings and visitors through social media
results
35%
high click-through rate
18,000+
photos submitted
social

Increase Website Traffic and Travel Bookings with User-Generated Content

As one of the fastest growing tourist destinations in the United States, the Breckenridge Resort Chamber was looking to share its guests' content to inspire others to visit the town. The tourism bureau wanted to share these photos with a wider network of potential visitors and to place its top content in digital display ads on third-party travel sites.

Community gallery on Breckenridge's homepage using Pixlee.

In order to collect high-quality customer photos and videos, Breckenridge Tourism used Pixlee to launch and manage its social media campaign under the hashtag #BreckBecause.

"We believe that sharing what others have experienced in our town is way more impactful than anything we as a destination marketing organization can do. It enables us to tell our story in an authentic way— and it works.”

SCOTT FORTNER, MARKETING DIRECTOR, BRECKENRIDGE TOURISM OFFICE

Pixlee integrated with Breckenridge’s advertising technology partner and allowed the tourism office to easily feature real customer photos in its display advertisements.

The Breckenridge team has used content from Pixlee to create

Visitors and locals alike submitted over 18,000 pictures of their favorite Breckenridge experiences. The display advertisements that featured these real customer photos reached almost two million people online and had a 35% higher click-through rate than ads that used stock photos.

With user-generated content, Breckenridge has seen:
35%
high click-through rate
18,000+
photos submitted

With the Pixlee platform, Breckenridge was able to share its authentic guest experiences with a wider audience and convince potential visitors to make the trip to the town.