It’s okay to admit that you’re in a content crunch. Marketers today are responsible for creating content for a multitude of different social channels and managing visual content for these channels can be overwhelming and expensive. Instagram, in particular, can be a drain on resources if not tended to in an efficient manner.
As a result, many marketers have turned to reposting user-generated content on Instagram to avoid content fatigue on the channel.
What are the benefits of reposting user-generated content? It generates trust, increases conversion, amplifies your brand message, and serves as an unlimited pool of content for your business. Millennials and Gen Z-ers are particularily influenced by the opinions of their peers on social.
- 59% of millennials claim that they use UGC to inform their purchase decisions about major electronics.
- Millennials trust UGC 50% more than original content generated by the brands.
- UGC is 35% more memorable than other media, and 50% more trusted.
What is a ‘Regram’?
A regram is the action taken to share another user’s photo from Instagram, to your own Instagram account. There are a few ways to regram, but the most common way to do it is to use an Instagram repost app or take a screenshot of an Instagram post, and repost it to your own account (making sure to credit the creator.)
Popular repost Instagram apps include:
Benefits of Regramming
When you repost on Instagram, you’re communicating a couple of different positive things about your brand. To begin with, it opens a direct line of communication between your brand and its customers. Regramming shows that you care about your community and that you celebrate your fans. Secondly, it encourages the creation of more user-generated content. Once customers see that you are featuring other fans’ photos in your marketing, they will look for more ways to participate in your brand message. Finally, it ensures that you have a large enough content pool to avoid content fatigue across your channels.
Guidelines for Regramming
When you repost Instagram content, there are a couple of things to keep in mind. First, your regrams should reflect your business goals and be relevant to your brand. Secondly, your regrams should be aligned with your brand voice and aesthetics. Thirdly, all photos or videos that you regram should be permissioned by the original content creator. Reach out to the user and ask for permission to repost their content. And don’t make any photo edits without permission – it’s considered bad form. As a final touch, add in the #regram hashtag to get discovered by other users and brands taking advantage of user generated content.
How to Encourage Customers to Get Posting
There are a couple of simple tactics to encourage users to create content for you to regram. Some examples include: Create a branded hashtag that users can use to get their content discovered (and regrammed) by you, hold a live event and ask users to post content under the event’s hashtag, run a contest or promotion with a monthly giveaway for a randomly chosen photo, etc. To learn more read out guide here.
Regramming can help your business by providing a pool of influential content for your marketing channels. It can help to increase engagement, and can also help to build brand loyalty/relationships with your followers. User-generated content has profitable business implications and can help companies to improve their bottom line.
Does your brand repost on Instagram? If you have additional tips to share, we’d love to hear them! Tweet @Pixlee with your insights, and we’ll share our favorites.