This week on the Pixlee blog, see how Pixlee brands Sonos and Snake River Farms publish galleries of real customer photos their website and product pages to educate customers on everything from a new flagship store location to how to cook the perfect steak.
#SonosStore – Sonos, a leading name in wireless home audio systems, just opened its first flagship store in New York City. To engage visitors and excite music enthusiasts, Sonos launched a #SonosStore User-Generated Content Gallery on the store’s landing page. In addition to flaunting the modern design, the gallery showcases all the fun happenings at the location, including visits from notable musicians recording in the Sonos store studio.
Pro Tip: Draw visitors to your brick and mortar locations by publishing a user-generated content gallery to your site!
Snake River Farms
#SnakeRiverFarms – Snake River Farms sells award-winning, high-quality cuts of steak. Shopping its online store means browsing through several photos of raw meat. To really get meat lovers’ mouths watering, Snake River Farms added customer photos to its site, including a homepage gallery and product galleries of how customers serve these amazing steaks. The user-generated content not only acts as visual reviews for Snake River Farms products, but it also provides product education by showing potential customers how their cut of steak will look once cooked.
Pro Tip: Display how real customers use your products to educate and inspire potential buyers.