Social media marketing is crucial to promote engagement with prospective customers and ultimately build engagement. However, social media management is no easy task, especially with changes to top platforms rolling out every week. Consuming both time and creativity, maintaining social presence can be difficult for social media managers and marketing teams in general. 

That’s where social media management tools come in. Leverage the right ones, and you’ll be able to spend more time actively engaging with your online community and developing innovative strategies for future campaigns.

Social Media Tools in 2022: Building a Modern Tech Stack

Social media management tools can help you streamline your social media activities, making it easier to manage your accounts and track your results. They can also help you schedule posts, monitor conversations, and analyze the performance of various content types. But in 2022, social media management tools need to go beyond the basics of scheduling and analytics. To build a truly community-driven brand, social content needs to be incorporated into every aspect of your marketing.  

To take your business to the next level in 2022, you need to think beyond the social platforms themselves. We’ve compiled a list of the best social media management tools that can help your brand grow on social and consolidate some of your tech stack. 

1. Pixlee TurnTo

‍Loved by top brands like Alo Yoga and Boohoo Pixlee TurnTo is an all-in-one social user-generated content (UGC), ratings and reviews, and influencer marketing tool that can help you take your marketing efforts to the next level. Relying on one platform to support content management in all three areas can drastically improve (and reduce time spent on) your social media management strategy.

When it comes to social, Pixlee TurnTo automates the collection, permissioning, and scheduling elements of sharing community content (from Instagram, TikTok, Pinterest, and more). Pixlee TurnTo-powered UGC on social media helped The Cosmopolitan of Las Vegas reach over 250 million impressions on Instagram. Pixlee TurnTo also allows marketers to get the most out of their social media campaigns by seeding community content across other channels like on-site displays and emails.

2. Canva‍

Social media marketers value Canva for its flexibility and ease of use (especially for building a quick graphic asset when they may not have a graphic designer to fall back on). Canva should be a staple in your social media management toolbox. Canva Pro allows you to upload logos, color palettes, fonts, and other custom information in a “brand kit” that can easily be accessed while designing. At just over $100 a year, Canva Pro may be a life-changing addition to support content creation. It even has a content calendar you can use to plan your posts.

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3. Social Feed

Pixlee TurnTo’s free social feed feature allows creators and brands alike to add their Instagram feed to their website or blog. Simply log through your Instagram account, copy and paste a code snippet to your website, and your on-site feed will automatically be updated as you post.

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Featuring a social feed on your brand’s website is a great way to increase the reach of your social media content and attract site visitors to your social community.

4. Instasize

‍Instasize, a photo editing and sharing app, is also one of the best social media management tools today. One of the features that it boasts is its simple and easy-to-use interface. Users can easily upload photos from their camera roll or take a new photo directly within the app, edit it using various filters and borders, and then share it on their Instagram profile with just a few clicks. Aside from that, it also allows users to manage their Instagram accounts by tracking their photos' likes and comments, as well as followers.

5. Loomly

‍Loomly is a social media management tool that helps you plan, publish, and analyze your posts. With Loomly, you can easily create beautiful images and videos, schedule your posts for the week or month ahead, and track your results.

4. Pixlee TurnTo for Creators‍

If you’ve considered working with brand ambassadors or influencers on social media (or if you already are), influencer marketing solution Pixlee TurnTo for Creators features tools to help you manage relationships and content within your partnerships. Brands on social can take advantage of these tools, including link tracking and influencer discovery, with no limit on the size of your influencer database.

Brands like Levain Bakery use Pixlee TurnTo for Creators when partnering with influencers to create buzz for new products and store locations.

This solution is built on the premise that brands and influencers should both be able to discover each other, and have a dedicated platform to support their partnership. Check out some of the featured influencers in the Pixlee TurnTo Creator Network.

7. Buffer

‍Buffer is another web-based platform that helps users manage their social media accounts. Users can access their account information, schedule posts, and track analytics through the dashboard. Founded in 2010, it is one of the most popular social media management tools. Several major brands use it, including Starbucks, Coca-Cola, and H&M.

There are many benefits to using social media for your business. By engaging with potential and current customers on social media, you can build relationships and create a community of followers who are interested in what you do. This type of social listening also helps you discover influencers and potential brand advocates for future marketing campaigns. 

Additionally, social media platforms provide valuable insights into what people are talking about your business and how they feel about it. This information can help you make decisions about your marketing strategy and improve your products and services.