Consumers across the globe now use TikTok to discover new products, brands and trends from fashion to travel. It’s no surprise that businesses want to tap into this lucrative platform to help grow their brand, and TikTok has proven itself to be a leading trend in modern digital marketing. Using a TikTok scheduler is crucial to a proactive, consistent social media strategy.

Is your TikTok marketing campaign lagging? Are you tired of missing posts or having to produce subpar content because you don’t have the time, or you left it until the last minute? Or are you simply not seeing the engagement you need, despite sharing quality content?

Don’t worry, now you can create a long-term marketing strategy using a TikTok scheduler to help you reach your target audience where they are, boost brand awareness, generate engagement, and increase sales.

The Benefits of Using TikTok Marketing

No longer just a platform for entertaining videos, TikTok now boasts a diverse range of creators and brands all looking to engage with users and sell their products and services.

Before we dive into how to use a TikTok scheduler, let’s examine the benefits of TikTok for business purposes and adopting TikTok as part of your marketing strategy.

1. Global and Demographic Reach

In 2016, TikTok launched as a social media platform that allowed users to post short, entertaining videos. In just six years, it has attracted 1 billion international users every month. The platform grew exponentially in user volume during the COVID-19 pandemic in 2020, as people discovered new ways to connect with each other, creators, and brands through the app.

TikTok has become an international phenomenon that engages with its users, connecting communities through its diverse content. While TikTok’s main user demographic is largely teens and young adults, this is rapidly expanding to include users across all age groups.  

Don’t discount the video app just because your target audience isn’t teenagers. The app is rich with niche TikTok influencers and communities of all sorts. No marketer would want to miss out on the potential reach of this expanding platform.

2. Usability

TikTok users find the platform addictive. The short video format makes it easy to connect with consumers, many of whom have admitted they can lose hours clicking from video to video. The TikTok algorithm is carefully curated to ensure that users have access to a feed crammed with videos based on their interests, which keep them scrolling and sharing.

Posts have a higher chance of going viral on TikTok than on any other social media platform, with the potential to reach millions of viewers. While TikTok offers quite a few video editing features like filters, music options, and transitions, the layout is simple to master. Additionally, users are increasingly using TikTok’s robust search in place of other search engines like Google.

3. User Engagement

As one of the best customer engagement platforms, TikTok can supercharge a proactive marketing strategy. TikTok is the most engaging social media platform with an average engagement rate of almost 6% in 2020. By 2021, this rate increased by 14.26%.

DMC, Alo Yoga, and Tile all encourage their customers to interact with the brands’ content and create their own videos related to products they love.

For much less effort than other social media platforms, TikTok generates higher engagement. TikTok and its users tend to favor original, authentic videos that don’t appear like branded advertisements, so videos don’t have to be highly produced to go viral.

4. Varied Content

The variety of content that you can create on TikTok is endless. If you want to create unique and varied content with the potential to go viral, your best bet is user-generated content (UGC) from your community. For brands, investing in a UGC platform like Pixlee TurnTo can help your team discover some of the best TikTok content shared by your fans, influencers, and ambassadors. This content can then be seeded throughout your customer’s journey like embroidery brand DMC does with its Shoppable TikTok gallery on-site.

Here are other popular trends you can use to help you produce unique content:

• Duet videos - duets allow you to post your video side-by-side with a video from another creator. This is affiliate marketing at its best. You just need to make sure your account is public if you want to post duet videos with other users.‍
• Lip-syncing videos - lots of creators use this feature to post content of them lip-syncing with external audio, be it pop songs or spoken word. A lot of creators use snippets, like the chorus of a song or one-liners, to make a point. This leads to entertaining content that can be both humorous and thought-provoking.‍
• Behind-the-scenes videos - the behind-the-scenes trend is great for business creators who want to increase engagement with their brand. Most brands use it to create videos that provide an inside look at their company, products, and employees.

The Benefits of Scheduling Content

A TikTok scheduler can help to streamline your TikTok campaign, making it much easier to post your content. Here are the main benefits of using a TikTok scheduler:

Convenience

You should plan your content ahead of time if you want high-quality, engaging posts. Your marketing campaign should include unique content that stands out from the crowd rather than something that is thrown together at the last minute.

A TikTok scheduler allows you to prepare all your content at a time that is convenient to you, so you can schedule high-quality posts that generate engagement.

Catch Your Target Audience

You should pick the best time to post on TikTok to ensure your content will be seen by your target audience. To ensure that your videos are seen by as many people as possible, it’s important to schedule them according to when your audience is most active on the app.

If you’re a European-based small business phone systems company and you want to run a campaign to generate interest in the best small business phone systems in Asia, your campaign will generate more engagement if you post during the active hours of their time zone, rather than yours.

Consistent Content Posting

A missed or mixed-up post can have a detrimental effect on your marketing campaign. If you want to gain favor with the TikTok algorithm, you must post consistently, or your brand will be lost in the feed.

A TikTok scheduling tool ensures that you can reduce the possibility of human error and schedule your posts on time, without missing, skipping, or mixing up your content.

Revel Nail consistently posts nail tutorials on TikTok featuring new products and showcases these TikToks in an on-site Pixlee TurnTo gallery.

Proactive, Long-term Planning

The best marketing strategies are proactive and use SMART targets. Using a scheduling tool is the only way to ensure your TikTok marketing campaign can be applied effectively and meet your objectives.

A scheduler also allows you to create long-term strategies based on TikTok Analytics. Like the results from several types of test case execution for web apps, you can use the data from your best and worst-performing posts to help you to improve your scheduling strategy

Time to Ensure Quality

Spelling errors, incorrect hashtags, and inappropriate music selection leads to poor quality content, less engagement, and loss of trust in your brand. This is particularly important if you offer professional services like proposal generator software.

A TikTok scheduler allows you the time to plan your posts in line with your targets. You can also check and edit posts once they have been scheduled to ensure there are no mistakes.

To stand out on TikTok it’s important to stay on top of the latest trends and incorporate changes into your strategy. This way you can ensure you always produce the best quality content that gets noticed and has the potential to go viral.

How to Use TikTok’s Scheduler

Here’s how to schedule posts for TikTok with the app’s native scheduling feature:

• Ensure you have a TikTok Business or Creator account (can be changed in account settings)
• Log into tiktok.com on your desktop
• Tap the cloud icon in the upper right corner of the screen, next to the message icon
• Upload and edit your video
• Toggle the “Schedule Video” option on
• Select the date you’d like to schedule your post for

Unfortunately, TikTok’s native scheduler can only be accessed on your desktop, and only allows you to schedule posts up to 10 days in advance. These restrictions make this solution a less-than-ideal option for busy social media managers and brands looking to develop a monthly content calendar. 

Brands that use Pixlee TurnTo for content management and social scheduling have much more freedom when it comes to TikTok. Not only can Pixlee TurnTo users collect and reshare TikTok content from influencers and fans on the app, but they can also feature that content on other marketing channels.

How to Use the Pixlee TurnTo Scheduler for TikTok

The Pixlee Turnto Scheduler app can be used to schedule your content on multiple social media platforms from one location. The simple and easy-to-use interface allows you to streamline your social media scheduling and create your content calendar.

Here’s how to schedule a post using Pixlee TurnTo:

1. Download the latest version of the Pixlee Scheduler app to your device. (Available for android and iOS).

2. Connect your TikTok account to Pixlee via the settings page and set up your TikTok user handle.

3. Select a video from your albums. Click on “schedule post,” and select TikTok.

4. Complete your post caption and set a date and time to post.

5. Click the Schedule Post button!

If you need to make any changes to your scheduled post, you can view, edit, and delete your scheduled TikTok posts in the calendar. You’ll be notified when it’s time to post your scheduled video and will be sent a prompt to open the app to share the video on TikTok.

Let’s Get Scheduling!

TikTok generates the highest engagement rates of all the social media platforms, so it is a powerful tool in any marketing strategy. If you don’t post regularly, your content will be buried, and you will never build a following. TikTok recommends posting up to four times per day if you want a regular spot on users’ “For You” pages.

If you want to create a proactive and successful TikTok campaign, whether you want to try TikTok for e-commerce marketing or want to create amusing videos to entertain your followers, a scheduling tool is essential. Not only can you plan effectively, but a scheduling tool will also allow you to publish high-quality, consistent, and engaging content to help you reach your target audience, grow your brand, and optimize conversions.

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Grace Lau is the Director of Growth Content at Dialpad, an AI-powered cloud contact center software for better and easier team collaboration. She has over 10 years of experience in content writing and strategy. Currently, she is responsible for leading branded and editorial content strategies, partnering with SEO and Ops teams to build and nurture content. Grace Lau also published articles for domains such as eWebinar and NewsBreak Original. Here is her LinkedIn.