Do you have a business profile on Instagram that you’re using to reach customers on social media? Most businesses do-- and they are using the social platform to enhance their entire brand experience. Due to the popularity of brands on Instagram, Instagram has even created an Instagram for Business blog, which offers tips, brand spotlights, API examples and news from Instagram HQ.
Instagram offers plenty of opportunities for brands to improve brand awareness and engagement. In this article, we’ll share why Instagram is one of the best social platforms for your brand. We’ll also cover how your brand can use a scheduling app to be more efficient on Instagram and to help your brand optimize its results with fewer resources.
Why use Instagram for business?
Short and sweet: It’s the most engaging social media platform that you can be on. First and foremost, Instagram has over 400 million monthly users. For reference, Twitter has about 310 million, Snapchat has 200 million, and Pinterest has around 100 million. Just the pure size of Instagram’s users is an incentive for brands to have a presence on the platform. But Instagram also gives brands 58X more engagement per follower than Facebook, and 120X more engagement per follower than Twitter. There’s a reason that Forrester Research has listed Instagram as the number one engagement tool for brands multiple years in a row.
Best Practices for Businesses on Instagram
The brands that are getting the most out of Instagram are the ones who are smart about how they go about it. What does this mean? Most innovative brands on Instagram have these three things in common:
1. They Post Content Regularly
Active brands create the strongest community of users on Instagram. Fresh content is a necessity for brands looking to engage with potential customers—brands should post at least once a day. There is distinct correlation between how often a business posts and the rate of return visitors. More often than not, it takes multiple visits to your brand’s Instagram account to get a customer to buy. To remind yourself to stay active, build an Instagram schedule for posting. You might also consider Instagram scheduling in advance to make sure that you don’t miss a post.
2. They Re-gram Customers
Re-gram photos that your customers have tagged you in through a hashtag or @mention. Your customer’s voice is the most powerful asset to selling your brand. By featuring real customer photos on your Instagram feed (with your customer’s permission, of course) is a great way to celebrate your fan base and to show new customers how your products are being used post-purchase. When customers see your brand engage with real people, it helps to validate your social presence and humanize your brand. Consider using a Free Instagram Monitoring Tool to find photos and videos that your customers are posting about your brand.
3. They Use Instagram Influencers
Influencer marketing is skyrocketing. At this point, most brands are leveraging Instagram influencers to spread brand message and to increase social proof of their products. But it’s not just big brands getting high-profile blogger and celebrity endorsements-- brands of all sizes are building influencer partnerships. Ann Handley, founder of ClickZ, said it best, “Don’t confuse size with influence. The key to a successful influencer program is to uncover and align with those people who have the trust and respect of their audiences--not just those with the most followers.”
How to Schedule Instagram posts
The level of activity and engagement required from brands on Instagram can be time-consuming to manage. Marketers are expected to be active on social at all hours of the day, responding to customer mentions and posting great content. But managing a business Instagram profile doesn’t have to be. Pixlee helps marketers schedule posts on Instagram with its Instagram Scheduling App. We want marketers to limit the time and resources spent managing Instagram—while maintaining great results. Pixlee’s Instagram scheduler lets marketers optimize Instagram strategy with our content calendar, and even add product links to make Instagram shoppable. Social doesn’t have to be strenuous, try out Pixlee’s Instagram Scheduling Tool today.
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