With market signals pointing to a recession, direct-to-consumer marketers are being asked to meet steeper goals with fewer resources — be it technology, team members, or otherwise. As a social media marketer, it’s up to you to defend the tech stack you rely on. As spending drop[s, here are some challenges you might be facing:

When the resources and budget for brand marketing begin to shrink, you’re tasked with explicitly tying social media to economic success while achieving the same (or better) results with fewer resources. A strong social tech stack is vital to curating, managing, and tracking your marketing efforts. Here, we’ll dive into how to connect vendors and platforms to revenue.

Efficient ROI Measurement

The tech tools you rely on to manage social media for your brand need to generate reports and measure ROI from a revenue perspective. Although there’s value in brand awareness, when it comes to a market downturn, leadership will be more interested in dollar signs than post engagements.

When it comes to social user-generated content ROI, we’ve collected some of the benchmarks you can expect to see in your industry. Check them out in our Social UGC Industry Benchmark Reports.

Streamlined Social Reporting

Identifying the most successful social tactics for your brand is key to building ironclad marketing campaigns. You can do this by mapping dollar amounts to specific campaigns and content using analytics tools from your tech stack.

With the right social marketing technology, you can track conversion rates on individual pieces of content. This will help you paint that crystal clear picture of social media as it relates to your company’s economic success.

Consolidation With Other Departments

Ecommerce, influencer, and social teams can work with each other and other departments to optimize their use of the technology they rely on. This ensures your company gets maximum value from its tech investments while increasing visibility across your company overall.

Pixlee TurnTo’s technology combines Ratings & Reviews, Community Q&A sections, and review syndication from retailer websites with more social- focused content management like UGC and influencer marketing. Your social media, ecommerce, and influencer teams alike will benefit from the analytics and custom reporting features that come with using one centralized platform.

Want to learn more about proving the value of your brand’s social strategy in a difficult economic landscape? Download our full guide here:

‍Doing More With Less: Drive Revenue From Social in a Slow Economy