Last Wednesday, George had the pleasure of sharing the stage with Tara Hunt, the Chief Executive and Co-Founder of Buyosphere, for inSparq's webinar "Finding the ROI in Social Q&A."  

The webinar was part of inSparq's 10-week Social Commerce Accelerator program to help merchants define and execute social commerce strategies that drive sales.

During the webinar, George shared his experience making customer Q&A work as a conversion and SEO tool on eCommerce store-fronts while Tara showed how social Q&A delivers value as a product discovery tool on a destination site.  

It was a great pairing, if we do say so ourselves.

Hear what they had to say: