Two of the most important days for any brand are…
Two of the most important days for any brand are quickly approaching – Black Friday and Cyber Monday (BFCM). These are the two days where…
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Creating the best user experience on an ecommerce website means…
Creating the best user experience on an ecommerce website means the content has to be relatable, authentic, and informative. But for customers to convert, they…
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The digital era has brought about a significant shift in…
The digital era has brought about a significant shift in how successful companies promote themselves. They’re replacing traditional models of advertising in favor of a…
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If you’re unfamiliar with Instagram shoutouts, don’t worry!. First, it's…
If you’re unfamiliar with Instagram shoutouts, don’t worry!. First, it’s essential to know why Instagram marketing is important for a growing brand. 95% of adults…
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As many as 70% of millennials will buy from one…
As many as 70% of millennials will buy from one brand over another based on the diversity that’s represented in its ad content. Inclusivity needs…
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Even with myriad unprecedented events in 2020, ecommerce has grown…
Even with myriad unprecedented events in 2020, ecommerce has grown significantly. And while many brands were already thriving online, late arrivals to the ecommerce scene…
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TikTok influencer marketing has gained significant traction since it's founding…
TikTok influencer marketing has gained significant traction since it’s founding but has truly skyrocketed in 2020. While the platform began as a music and dance…
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Stores across the country were forced to shut down physical…
Stores across the country were forced to shut down physical operations as many states placed restrictions on indoor activities when COVID-19 struck. The business impact…
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One of the most profitable selling tools, email marketing offers…
One of the most profitable selling tools, email marketing offers a high-value connection between marketers and clients and will likely be relevant for decades to…
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The social media landscape is changing rapidly, as are the…
The social media landscape is changing rapidly, as are the social media tactics brands use to stay in touch with their fans. Just when you’re…
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Influencer marketing is here to stay, regardless of travel and…
Influencer marketing is here to stay, regardless of travel and in-person events. Influencers provide a trustworthy connection with their fans, which brands can use to…
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TikTok marketing is one of the top new tactics for…
TikTok marketing is one of the top new tactics for video-obsessed marketers to try in 2020. Even if you’re a little late to the social…
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Public spaces that were once filled with crowds and camaraderie…
Public spaces that were once filled with crowds and camaraderie have largely shuttered in 2020, with an uncertain timeline for return. But people still seek…
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Influencer marketing in 2020 looks very different than it did…
Influencer marketing in 2020 looks very different than it did even one year ago. Now, complete-the-look images feature a mask and hand sanitizer. While on…