Travel, fashion, cosmetics, fitness: what do these industries have in…
Travel, fashion, cosmetics, fitness: what do these industries have in common? They all thrive on Instagram. Lending itself to images and videos exclusively, the highly…
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Travel and tourism took a major hit in 2020. Over…
Travel and tourism took a major hit in 2020. Over 2020, the travel industry lost approximately 1.3 trillion dollars in export revenue. A report published in…
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Influencer marketing is all about relationships and authenticity. It’s no…
Influencer marketing is all about relationships and authenticity. It’s no wonder that 40% of consumers surveyed claimed that they purchased an item after seeing their…
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In the past year, many brands prioritized building an online…
In the past year, many brands prioritized building an online presence to connect with customers in light of social distancing. But that transition left a…
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A high bounce rate, or the percentage of site visitors…
A high bounce rate, or the percentage of site visitors who leave after seeing just one page, is a real headache for many marketers and…
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The coveted ‘blue check’ or verified symbol can play an…
The coveted ‘blue check’ or verified symbol can play an integral role in a brand’s social media marketing strategy. When your social media account is…
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There is intense competition in digital marketing. Brands try to…
There is intense competition in digital marketing. Brands try to outdo each other with creative ideas and stunning visuals. Across platforms, consumers are faced with…
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Only 22% of businesses are satisfied with their conversion rates.…
Only 22% of businesses are satisfied with their conversion rates. Needless to say, identifying your website’s primary conversion drivers is crucial. Without identifying and later,…
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Drumming up engagement for your brand with a social media…
Drumming up engagement for your brand with a social media contest is possibly one of the most tried-and-true methods marketers have at their disposal. Think…
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The world of ecommerce has undergone two seemingly contradictory changes…
The world of ecommerce has undergone two seemingly contradictory changes over the past 12 months. On one hand, online spending in the US was up…
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Communicating with your customers post-purchase can go a long way…
Communicating with your customers post-purchase can go a long way in capitalizing on purchase intent—but many ecommerce brands are missing out. According to Shopify, an…
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These days, content marketing is a major part of consumer…
These days, content marketing is a major part of consumer outreach. Regardless of the type of product or service being sold by a company, people…
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Digital business has given birth to digital marketing, and web…
Digital business has given birth to digital marketing, and web owners are constantly trying to reach customers through marketing tactics that speak to this digital…
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Kylie Jenner. Selena Gomez. Charli D'Amelio. Chances are you’ve heard…
Kylie Jenner. Selena Gomez. Charli D’Amelio. Chances are you’ve heard of these influencers, even if you don’t follow them on social media. Traditionally, influencer marketing…
