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Social Media and UGC

8 Important Social Media Marketing Statistics

Many marketers have a bit of a love-hate relationship with social media. While it unboubtably creates awesome and innovative marketing opportunities, it is also incredibly hard to measure social media ROI. Social media and marketing go hand-in-hand, so if you don't have a social media marketing strategy, there's no time better to get started than the present!Regardless of your feelings towards social media, one trend is clear; it's not going anywhere anytime soon. Spend for social media contests have continued to grow +25% year over year since 2009 (Forrester). With that in mind, we've compiled some key statistics to help you stay caught up on the social media landscape as we begin 2015!

Andrew Higgins
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