Oftentimes, marketers run social media marketing campaigns to grow brand awareness and to increase brand engagement. However, marketers can also use social media marketing campaigns to encourage content creation. Today, marketers are charged with multiple channels to maintain, each with its own audience and tone. As a result, 51% of brands struggle to produce enough visual content to meet content demands. By creating an evergreen hashtag and launching a social media campaign, marketers are able to gather large pools of content at a low cost. This content can be used across websites, email, and more.
Here are five social media campaigns that were successfully able to scale content creation and to engage its target audience.
#FRENDSmadeLIFEbeautiful– Frends, an innovative wearable electronics fashion brand, recently launched galleries of real customer photos on its product pages. Collected under the hashtag #FRENDSmadeLIFEbeautiful, these customer photos were displayed on their respective product page. The brand wanted to showcase its customers’ creativity, energy and loyalty to create a more authentic online shopping experience.
Pro Tip: Sort content from social media campaigns by the products featured and display the photos on their respective product pages.
Kimpton Hotels and Restaurants
#KimptonWeddings– As wedding season comes to an end, we wanted to reminisce with Kimpton’s #KimptonWeddings social media marketing campaign. The gallery of real guest photos showcases the picture perfect moments captured by brides, grooms, and their friends and family on their special day. Future brides that browse the Kimpton gallery can see real wedding photos taken by real guests. Kimpton even added a call-to-action on each photo helping brides to find their ideal venues close to their wedding location.
Pro Tip: Use customer photos to encourage more bookings. If you’re a travel brand with multiple locations, tag your venues in their respective customer photos to make your content more relevant.
#SonosStore – Sonos, a leading name in wireless home audio systems, recently opened its first flagship store in New York City. To engage visitors and excite music enthusiasts, Sonos launched #SonosStore to collect real photos and videos taken in-store to feature on the store’s homepage. In addition to flaunting the store’s modern design, the gallery showcases all the fun happenings at the location, including visits from notable musicians recording in the Sonos store studio.
Pro Tip: Make brick and mortar more social! Draw visitors to your brick and mortar locations by running a social media campaign and publishing the submitted content to your website.
#MyEpicPass- Vail Resorts launched a social media campaign to capture its EPIC pass guest memories and to display all of the activities and amenities offered at all twelve of its iconic resorts. The brand featured the collected content in a shoppable social gallery to extend the campaign’s reach and to encourage guests to keep submitting valuable content. Ultimately, the goal of the campaign was to encourage browsers to pre-purchase next season’s EPIC pass.
Pro Tip: Broaden the reach of your social marketing campaigns by featuring participant content on your own marketing channels.
#CharlotteLook – Charlotte Russe, a fast-fashion retail chain for women, asked customers to post their best looks on Instagram and to tag #CharlotteLook to be featured on its website’s inspiration gallery of everyday influencer photos. By displaying a shoppable gallery of real customer photos on its site, Charlotte Russe inspires new customers to buy with trendy looks.
Pro Tip: Use content from social media campaigns to inspire new customers to buy and to organically encourage product discovery.