Don’t work harder, work smarter. It’s a saying you’ve heard before. The smartest thing your brand can do is to be active on the platforms that your target customers are active on. For many brands, this means having a more focused presence on specific social media channels.

To help you out, here are 4 tips to help you tailor your social media efforts and increase your sales.‍

1. Sell Your Brand Story

‍Regardless of the size of your business, remember that you are a brand. Telling your brand story will only strengthen your message and your customers’ perception of you. You can even use real customers to help paint your story. When you repost photos of your customers wearing your products, it gives your brand a layer of authenticity. No longer are you telling potential customers what your brand stands for, but current customers are telling potential ones what your brand stands for. That is a true mark of brand authenticity.

‍2. Create Trust with Social Proof

‍Influencer marketing has taken off like wildfire. Similar to the motive behind reposting real customer photos, brands are attempting to establish trust with potential customers by using influencers. These influencers are credible and relevant and serve as ambassadors for your brand. But remember that you don’t have to create a big-budget influencer marketing program to expand your brand reach. Use your everyday influencers for social proof of your products. Discover current customers who are currently posting about your brand online and reach out to them to create formal relationships. More likely that not, current customers will be thrilled to be featured by your company.

‍3. Offer Something Valuable

‍Social media is a fantastic place to offer incentives to buy—announce sales, offer discounts, display promo codes, etc. A visitor is more likely to convert to a customer with a little incentive to push them over the fence. Don’t forget to add a link to your ecommerce store to shorten the path to purchase. Sharing these incentives is a great way to drive more traffic to your websiteand increase sales from social.

Don’t waste time and resources on social media, you can get so much more for so much less. It’s easier than you think to use social media channels to meet your business goals. It just requires a little direction, focus, and consistency.