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10 Stats from Black Friday and Cyber Monday

holiday-shopping

This year’s Black Friday and Cyber Monday shopping results are in and Americans showed no signs of slowing down their spending. Here’s a quick roundup of 10 stats we found interesting:

  1. The National Retail Federation reported that more than 174 million Americans shopped from Thanksgiving through Cyber Monday, which beat the association’s pre-holiday prediction that 164 million consumers would indulge. – via Forbes
  2. The 174 million Americans who shopped between Thanksgiving Day and Cyber Monday spent an average of $335 per person during that five-day period. – via The Washington Post
  3. The biggest spenders, millennials aged 24 to 35, paid out an average of $419.52 per person. – via The Washington Post
  4. About 58 million people shopped online only, while 51 million shopped exclusively in stores. The remaining 65 million consumers shopped both online and in store, meaning 116 million Americans left home to spend time and money in brick-and-mortar retailers. – via Forbes
  5. According to accounting firm Deloitte, 50% of this year’s holiday shoppers now say they prefer online shopping to brick-and-mortar, with just 36% saying the opposite. Roughly 55% of shoppers tell Deloitte they’ll be shopping online this year, with 44% going to discount stores and 28% going to department stores. – via The Street
  6. The multichannel shopper spent $82 more on average than the online-only shopper, and $49 more on average than those shoppers who only shopped in stores. – via The NRF
  7. American shoppers spent a record $5 billion in 24 hours. That marks a 16.9% increase in dollars spent online compared with Black Friday 2016, according to data from Adobe Digital Insights, which tracks 80% of online spending at America’s 100 largest retail websites. – via CNN Money
  8. Retail sales for the first two weeks of the holiday shopping season are up 6% across general merchandise categories, according to market research company NPD, but much of the spending has been on things consumers want for themselves rather than what they’re buying as gifts for others. – via The Street
  9. Over the holidays, 48% of the entire U.S. online apparel retail market was discounted by an average of 45% off, compared to 44% of the market with an average of 36% off last year. – via retail analysis firm Edited
  10. Luxury brands got in on the discounting game more than ever before. For example, almost a quarter of luxury handbags for sale online have been marked down between 40 percent and 50 percent so far, up from 30-40% last year, Edited said. It named Fendi, Balenciaga, Tom Ford and Prada as some of top discounted brands. – via Bloomberg
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