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Social Media and UGC

Instagram Highlight Covers for Brands

Learn how to design Instagram highlight covers that stay on-brand while attracting viewers, and what types of content to share in your brand account's highlights.

Social Media and UGC

New Social Media Features: January 2023 [Infographic]

The top social media updates in 2023 so far include Twitter's shifting display options, Instagram's new features for business accounts, and more.

Social Media and UGC

Cybersecurity Tips for Social Media Marketers

Marketing depends on technology like never before. Check out how social media marketers can incorporate cybersecurity tools into their daily and work activities.

Social Media and UGC

What Marketers Can Expect from Instagram in 2023

These four trends and new features are confirmed by Instagram in 2023 — check them out to stay on top of your social media marketing game.

Ecommerce

25 Top Brands to Watch in 2023

From skincare to apparel to fitness and more, here are the hottest brands to keep your eye on in 2023 as a marketer and consumer.

Ecommerce

The 10 Best Shopify Apps for Ecommerce

From marketing to package protection, here are the ten best apps your Shopify store needs to succeed in today's busy ecommerce landscape.

Ecommerce

Why Is Content Marketing Important for DTC Brands?

Check out nine reasons why content marketing is crucial to community-building and generating sales for DTC brands.

Social Media and UGC

[Infographic] Social Media Manager Jobs: What to Expect

From the most important social metrics to skills every SMM needs to succeed, learn what to expect from social media manager jobs.

Social Media and UGC

TikTok Ad Specs & Safe Zone: The Ultimate Guide

Learn the ad specs for TikTok so no content is covered in your brand's videos. Plus, tips and tricks to running scroll-stopping ad campaigns.

Ecommerce

Why The Future of Ecommerce Photography is UGC

Learn how brands can lean into UGC as a community-driven, sustainable content source for ecommerce photography that drives sales without breaking the bank.

Influencer Marketing

How The Rise of Finfluencers Is Impacting Digital Marketing

Financial institutions are using influencers as part of their digital marketing strategies. These “Finfluencers” are gaining popularity as a trusted source of advice for consumers.

Social Media and UGC

Why Brands Should Leverage User-Generated Content in a Recession

Learn why your ecommerce brand should prioritize user-generated content (UGC) collected from customers on social media as a cost-effective content source.

Social Media and UGC

TikTok Video Ideas For Brands in 2023

Level up your brand's social strategy and fill your content calendar with these six engaging TikTok video ideas.

Social Media and UGC

New Social Media Features: December 2022 [Infographic]

Social users can now create group Instagram profiles, see any Tweet's view count, and more. Check out the top changes to social media in December 2022.

Social Media and UGC

Social Media Content Strategy: Turn Followers Into Customers

A unique social media content strategy stands out for consumers; check out these tips to scroll-stopping social content users will engage with.

Influencer Marketing

7 Tools for Influencer Marketing Managers

Our top seven tools to make your life easier as an influencer marketing manager, from creator discovery and campaign design to analytics tracking and payment.

Ecommerce

Community-Driven Marketing for Direct-To-Consumer Brands

Direct-to-consumer brands have the unique opportunity to connect with online consumer communities, on social media and beyond. Here's how community-driven marketing works.

Social Media and UGC

The Brand’s Guide to Social Recruiting

Use this guide to start using social recruiting to discover high-quality job candidates, influencers to partner with, and more. Social media is valuable to conveying company culture.

Social Media and UGC

How to Defend Your Social Media Marketing Tech Stack

Connect social media marketing technology vendors and platforms to revenue as you make the case for your budget with these three easy tips.

Ecommerce

Branding vs Marketing: What's The Difference and How Brands Can Nail Both

Through this easy guide, get to know branding vs marketing and how your brand can create bulletproof strategies for both.