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Learn how your brand can monitor and respond to online reviews (both positive and negative) to improve brand awareness, customer trust, and conversion.
Learn how to design Instagram highlight covers that stay on-brand while attracting viewers, and what types of content to share in your brand account's highlights.
The top social media updates in 2023 so far include Twitter's shifting display options, Instagram's new features for business accounts, and more.
Marketing depends on technology like never before. Check out how social media marketers can incorporate cybersecurity tools into their daily and work activities.
These four trends and new features are confirmed by Instagram in 2023 — check them out to stay on top of your social media marketing game.
From skincare to apparel to fitness and more, here are the hottest brands to keep your eye on in 2023 as a marketer and consumer.
From marketing to package protection, here are the ten best apps your Shopify store needs to succeed in today's busy ecommerce landscape.
Check out nine reasons why content marketing is crucial to community-building and generating sales for DTC brands.
From the most important social metrics to skills every SMM needs to succeed, learn what to expect from social media manager jobs.
Learn the ad specs for TikTok so no content is covered in your brand's videos. Plus, tips and tricks to running scroll-stopping ad campaigns.
Learn how brands can lean into UGC as a community-driven, sustainable content source for ecommerce photography that drives sales without breaking the bank.
Financial institutions are using influencers as part of their digital marketing strategies. These “Finfluencers” are gaining popularity as a trusted source of advice for consumers.
Learn why your ecommerce brand should prioritize user-generated content (UGC) collected from customers on social media as a cost-effective content source.
Level up your brand's social strategy and fill your content calendar with these six engaging TikTok video ideas.
Social users can now create group Instagram profiles, see any Tweet's view count, and more. Check out the top changes to social media in December 2022.
A unique social media content strategy stands out for consumers; check out these tips to scroll-stopping social content users will engage with.
Our top seven tools to make your life easier as an influencer marketing manager, from creator discovery and campaign design to analytics tracking and payment.
Direct-to-consumer brands have the unique opportunity to connect with online consumer communities, on social media and beyond. Here's how community-driven marketing works.
Use this guide to start using social recruiting to discover high-quality job candidates, influencers to partner with, and more. Social media is valuable to conveying company culture.
Connect social media marketing technology vendors and platforms to revenue as you make the case for your budget with these three easy tips.