In 2023, personalize your ecommerce site to boost customer experience, loyalty, and conversions. Learn how to collect and analyze customer data for optimal results.
Learn how millennials stack up to Gen Z when it comes to behavior, top influencers, and trends on TikTok.
Learn how to get more from your brand's influencer marketing budget by increasing content value, designing metrics-driven campaigns, and picking the right creators.
When you're in a marketing funk, look to your team and community to spark creativity with these five strategies.
Save time and get more engagement by planning out your social posts in advanced with these social media content calendar templates.
Learn how to make a Reel go viral on Instagram with these six tips for brands and content creators on the app.
Generative AI is already impacting the way brands interact with consumers; check out how it may continue to to affect the marketing world both positively and negatively.
Learn what it means to be an ecommerce marketer and 9 different positions you might seek out as you navigate an ecommerce career.
Learn how your brand can monitor and respond to online reviews (both positive and negative) to improve brand awareness, customer trust, and conversion.
Learn how to design Instagram highlight covers that stay on-brand while attracting viewers, and what types of content to share in your brand account's highlights.
The top social media updates in 2023 so far include Twitter's shifting display options, Instagram's new features for business accounts, and more.
Marketing depends on technology like never before. Check out how social media marketers can incorporate cybersecurity tools into their daily and work activities.
These four trends and new features are confirmed by Instagram in 2023 — check them out to stay on top of your social media marketing game.
From skincare to apparel to fitness and more, here are the hottest brands to keep your eye on in 2023 as a marketer and consumer.
From marketing to package protection, here are the ten best apps your Shopify store needs to succeed in today's busy ecommerce landscape.
Check out nine reasons why content marketing is crucial to community-building and generating sales for DTC brands.
From the most important social metrics to skills every SMM needs to succeed, learn what to expect from social media manager jobs.
Learn the ad specs for TikTok so no content is covered in your brand's videos. Plus, tips and tricks to running scroll-stopping ad campaigns.
Learn how brands can lean into UGC as a community-driven, sustainable content source for ecommerce photography that drives sales without breaking the bank.
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