What is a Digitally Native Vertical Brand (DNVB)?

definition
Digitally Native Vertical Brand
Brand
A digitally native vertical brand (DNVB) is a brand born online with a "maniacal" focus on the customer experience. While a DNVB may start online it often extends to a brick-and-mortar manifestation. Unlike typical e-commerce companies, digitally native vertical brands control their own distribution.
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