What is consumer loyalty?

Definition: Consumer Loyalty

Consumer loyalty is a behavioral tendency where consumers favor one brand's products over its competitors.


Emplifi resources you might find interesting

Emplifi Customer Experience Statistics 2024

Top 35+ customer experience statistics to know in 2024

Top image: 5 biggest customer expectations from those seeking social customer care

5 biggest customer expectations from those seeking social customer care

Emplifi Press - Emplifi Receives Two 2023 Contact Center Technology Awards from CUSTOMER Magazine

Emplifi Receives Two 2023 Contact Center Technology Awards from CUSTOMER Magazine

Emplifi Blog - How brands to use AI and stay authentically human

5 keys for brands to use AI and stay authentically human

Top image: Aligning teams for improved customer care

Aligning teams for improved customer care

EMP057-What is authenticity 625x417 – 3

What is brand authenticity, and why does it matter for customer experience?

Emplifi - Contact Center Industry Standards

9 important contact center industry standards (and how to achieve them)

Emplifi - Benefit of chatbots

12 chatbot benefits that make them a win-win for you and your customers

Bots: Top 3 things you should consider to deliver next-level CX

Bots: The top 3 things you should consider to deliver next-level CX

Just some of our recent awards

MarTech Breakthrough Awards 2023 - Emplifi (Influencer Marketing Innovation Award)
Emplifi -  AI Breakthrough Awards 2023 - Best Text Generative AI Solution
Award - G2: Users Love Us
Award - G2: Leader (Fall 2023)
Award - G2: Easiest to Use (Fall 2023)
Award - G2: Easiest Setup (Fall 2023)
Emplifi - TrustRadius Best of 2023 Badge
Emplifi - TrustRadius Best Value for Price 2023 Badge
CUSTOMER Contact Center Technology Award 2023