company

industry
Sporting Goods Retailer

challenge
Encourage customers to share peer content
results
13k+
photo and video submissions for #ShareTheThrill
168k+
views of the #ShareTheThrill gallery
social

Scale Content Creation with a Successful Social Media Marketing Campaign

The Sportman’s Guide has been one of the premier outdoor sporting good retailers in the country for the past four decades. When the company wanted to affordably scale content creation and engage its customers, it turned to Pixlee to drive results.

The Sportsman’s Guide partnered with Pixlee to launch and manage its #ShareYourThrill campaign and to encourage customers to post more photos and videos of its products online. In order to unite and engage its community of outdoor enthusiasts, the company displayed its best campaign content in a customer photo gallery on its web page.

The Sportsman's Guide team has used content from Pixlee to create:

“The combination of Pixlee’s social media contests & campaign tool set and the strategic guidance from its customer success team helped us to scale our ideas and run our most successful social media marketing campaign to date.” Jake Dybedahl, Sr. Social Media Analyst @ The Sportsman’s Guide
Pixlee + The Sportsman's Guide have seen that with UGC:
13k+
photo and video submissions for #ShareTheThrill
168k+
views of the #ShareTheThrill gallery

The brand received more than 13,000 photo and video submissions and over 168,000 people saw the customer photo gallery on its website. With the Pixlee platform, The Sportman’s Guide was able to execute an impactful social media campaign, save on content creation costs, and strengthen its online community.