Nursery decor brand Project Nursery began as a community for new parents looking for nursery design inspiration, but has since blossomed into a marketplace for outfitting perfect spaces for kids. Looking for a consolidated solution to collect, curate, and display the user-generated content (UGC) its artistic community is continuously bursting with, Project Nursery chose Pixlee TurnTo.

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Automating the Full UGC Life Cycle

Pixlee TurnTo gives Project Nursery the ability to to handle all things UGC in one easy-to-use platform. From seamlessly collecting nursery UGC, to quickly permissioning and automatically publishing content, Project Nursery’s team can complete everything all in one place. Additionally, site visitors are 316% more likely to return to the brand’s website after interacting with Pixlee TurnTo-powered content.

“From A to Z, we can do it all through Pixlee TurnTo. We can set up what we need to find the content that we're looking for, easily request permission to use it, and then get it scheduled or pushed live automatically. We love the ability to have it all handled within one platform.”

This holistic aspect of Pixlee TurnTo’s platform also proves helpful in managing social media content. Automating collection and publishing gives the brand’s team the flexibility to choose the right content for their channels without being slowed down by manual processes.

“As a social media manager, Pixlee TurnTo just makes my life easier. I'm a heavy user of Pixlee TurnTo...I lean very heavily on Pixlee TurnTo for general curation and our whole content program.”

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Customer Content for Authenticity and Inspiration

UGC serves as an asset to Project Nursery from both community and ecommerce viewpoints; the brand saw a 4x lift in conversion rate in the first six months with Pixlee TurnTo. Project Nursery’s team appreciates how UGC adds authenticity to its shoppers’ experiences by amplifying real customer stories, increasing the odds they’ll make a purchase.

“The shoppable feature that Pixlee TurnTo provides, along with the display widgets within the product pages have been really great for conversion. It gives people the ability to picture what this item would look like in their home or nursery — and adds credibility as well.”

Pixlee TurnTo widgets also offer a personalized experience to shoppers looking for interior design inspiration specific to certain furniture or other products. Customizable filters on these UGC galleries give Project Nursery a competitive edge when it comes to online shopping experience.

A plethora of existing user-generated content is now made more manageable for Project Nursery, and the Pixlee TurnTo team brings top-tier support and communication as the brand continues to explore the platform’s versatility.