KiraGrace has built a cult following around its designer yoga clothes. When the brand was looking to develop an eCommerce experience that reflects its strong brand lifestyle, it turned to Pixlee to channel fan enthusiasm into more sales.
KiraGrace partnered with Pixlee to collect and curate real customer photos from across social media under the hashtag #KiraGrace. The brand also encouraged customers to upload photos of its products directly to its website. The customer photos and videos collected from this campaign were displayed in a shoppable social gallery on the KiraGrace homepage to showcase the brand’s community of loyal fans.
KiraGrace easily integrated Pixlee with its Big Commerce store to track sales generated from these customer photos. It found that shoppers that engaged with Pixlee content were 2.25x more likely to purchase and had a 6% higher average order value. Pixlee helped KiraGrace use customer photos to offer social proof of its products and to help new customers discover its products more organically.