For ecommerce shopping, page load speed is one of the most important factors in the customer experience. Slow loading times discourage shoppers and often cause them to leave, or bounce before they even have a chance to look at your products. That’s why Aberdeen found that ecommerce conversions decrease by as much as 7% of every 1-second increase in load times.
When it comes to site performance, there are a lot of factors at play. Website architecture and the amount of content that needs to be loaded have a dramatic effect on speed. Given that modern consumers demand highly engaging and visual pages, it is becoming increasingly difficult for marketers and web engineers to deliver a compelling site experience within an acceptable amount of time.
At Pixlee, we’ve spent a lot of engineering effort to deliver highly engaging visual displays as quickly as possible. We call this the Pixlee Performance Architecture, and the rest of this post is your guide to understanding what we do behind the scenes to create the best user experience available.
Self Contained Code
Pixlee’s visual galleries (widgets) are self-contained in an iframe, which provides a number of benefits for site performance, customization options, security, and ease of deployment. In order to deploy a Pixlee widget on your website, you only need to insert a few lines of code to create the iframe and launch Pixlee’s widget code. Everything else happens on Pixlee’s servers, which means there is nothing slowing down your servers, or able to open security vulnerabilities on your site.
This method of deployment also makes it faster and easier for our customers to change their galleries at any time. Instead of having to make changes to site code, marketers and business users can configure widgets with our graphical editor and make updates in real-time. This offers tremendous flexibility to quickly make changes to content on your website to support new initiatives, even when there’s a code freeze.
With today’s complex commerce pages, a lot of objects need to be loaded in order to provide a complete shopping experience. One way to improve the site experience for users is to stagger content loading so pages appear to load faster. By default, Pixlee widgets will only load after the primary site content in a process called asynchronous loading. This makes your pages appear to load faster and helps reduce bounce rates. Of course, there are times where you may want Pixlee widgets to load as quickly as possible, so you can disable the asynchronous loading features with a toggle in every published display.
A major driver of loading speed is the amount of data that needs to be loaded in order to render the page. Pixlee utilizes advanced compression algorithms to reduce the physical size of photos and videos without sacrificing quality. With this technique, Pixlee is able to deliver higher resolution content than other vendors at smaller average file sizes.
Physical server location is also an important factor in the time it takes to load a page. In order to ensure the best experience for every consumer, Pixlee partners with one of the top content delivery networks to intelligently cache content for lower latency and increased speed. That means that users will get a great experience with Pixlee regardless of where they are in the world.