Our second partner site is now up and running.  Angara is a great online jeweler with an interesting twist: you can buy loose gemstones and create your own jewelry.  Since their approach is a little different, and since buying jewelry online can be an intimidating experience, getting customers to give them a try can be a hurdle.  So they turned to TurnTo to connect first-time shoppers with friends who have shopped there before.

Nice side note: Angara reported that the TurnTo integration took a total of only 12 hours.