This week, read about how Pixlee brands Ultimate Ears and PFI Western launched successful social media contests to engage customers over the Fourth of July holiday weekend. Ultimate Ears #TakeMeToTheUEBoat- Ultimate Ears, a brand committed to transforming the way people experience music is running a #TakeMeToTheUEBoat social contest. Ultimate Ears is asking contestants to share a photo of how they best celebrate summer so the winners will receive a free trip to Yacht Week in Europe. Ultimate Ears ran a handful of successful campaigns and social contests that reinforce the social aspect of listening to music including the #ShowerParty campaign during the holidays.

‍Pro Tip: Increase brand awareness by launching a contest around a seasonal event that excites your audience!

PFI Western#TheRealBootLife - PFI Western’s latest email marketing campaign highlighted its Made In America Boots and Jeans in honor of the 4^th of July holiday. To make this email resonate even more with customers, PFI Western leveraged Pixlee’s new email widget to include user-generated content that link to its #PFIWestern shoppable gallery. PFI Western can now enhance its email marketing strategies by driving traffic to the social inspirational gallery to increase discovery and conversion.

‍Pro Tip: Showcase user-generated content in your emails to increase email engagement and drive more traffic to your site!