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Social Media and UGC

Weekly Brand Spotlight: Ultimate Ears and PFI Western

This week, read about how Pixlee brands Ultimate Ears and PFI Western launched successful social media contests to engage customers over the Fourth of July holiday weekend. Ultimate Ears #TakeMeToTheUEBoat- Ultimate Ears, a brand committed to transforming the way people experience music is running a #TakeMeToTheUEBoat social contest. Ultimate Ears is asking contestants to share a photo of how they best celebrate summer so the winners will receive a free trip to Yacht Week in Europe. Ultimate Ears ran a handful of successful campaigns and social contests that reinforce the social aspect of listening to music including the #ShowerParty campaign during the holidays.

Pro Tip: Increase brand awareness by launching a contest around a seasonal event that excites your audience!


PFI Western#TheRealBootLife - PFI Western’s latest email marketing campaign highlighted its Made In America Boots and Jeans in honor of the 4th of July holiday. To make this email resonate even more with customers, PFI Western leveraged Pixlee’s new email widget to include user-generated content that link to its #PFIWestern shoppable gallery. PFI Western can now enhance its email marketing strategies by driving traffic to the social inspirational gallery to increase discovery and conversion.

Pro Tip: Showcase user-generated content in your emails to increase email engagement and drive more traffic to your site!

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