Weekly Brand Spotlight: PhotoBox and Sennheiser
This week, read about how Pixlee brands PhotoBox set up shoppable social galleries and how Sennheiser made Instagram shoppable to shorten the path to purchase.
#CelebrateDad- PhotoBox, a UK based photo company, launched a Father's Day photo competition asking its audience to share special moments with their Dads. This is the third contest that PhotoBox has launched in 2 months-- it previously launched a #PBXBabyFace contest and a #PhotoBoxFoodie contest. PhotoBox is creating timely campaigns that revolve around holidays, pop culture trends, etc.
ProTip: Pixlee helps you to get campaigns up and running quickly! Align your campaigns around current events to increase year-round engagement.
#Sennheiser- Sennheiser, a consumer electronics brand, launched a Shoppable Instagram gallery that links real customer photos to the product pages of the headphones and electronics featured in the photo. Sennheiser's goal is to drive traffic from its 113K Instagram followers to its product pages and alleviate the barrier to purchase for first-time shoppers.
ProTip: Include a Call-To-Action within each Instagram post to remind followers that their favorite products are available within reach through their shoppable bio link!