Weekly Brand Spotlight: Munchkin and Marley Coffee
This week, see how Pixlee brands Munchkin and Markley Coffee leverage user-generated content in shoppable social galleries to drive online sales. Munchkin
#MunchkinMoments: Munchkin is a brand that has continually leveraged user-generated content to increase engagement with site visitors. Munchkin’s #MunchkinMoments evergreen gallery continuously showcases adorable photos of ordinary babies wrecking havoc with Munchkin products during bath time. These fun and authentic photos of babies using Munchkin products act as visual reviews for potential customers, allowing parents to discover new toys for their babies.
Pro Tip: Create an evergreen gallery that reminds customers to always submit photos and connect with a brand!
#StirItUp: Marley Coffee, a coffee brand by Bob Marley's son, launched a gallery on its homepage asking customers to share how they #StirItUp with their coffee within their daily routine. Coffee fanatics band together around this brand and delight in submitting photos to this playful hashtag gallery. Marley Coffee links its products to each photo to encourage visitors to directly purchase various coffee flavors once they view the way that coffee has enhanced their lifestyle.
Pro Tip: Compliment a homepage with user-generated content to showcase the way that customers incorporate products within their lifestyles!