Weekly Brand Spotlight: Mophie and Caffeine and Kilos
This week on the Pixlee blog, see how Pixlee brands Mophie and Caffeine and Kilos ran killer social media marketing campaigns to collect user-generated content and publish it across their sites.
#PowerForAll - We’ve all been in a situation where our phone dies and everything is terrible :( With Mophie battery phone cases and external battery packs, we could have avoided those soul-crushing moments and had Mophie to save the day. To celebrate these customer stories, Mophie just launched its #PowerForAll social contest — “Were you or a friend ever a mobile device savior?” Mophie asks, "Tell us about it for a chance to win an island vacation of your own.” To enter, contestants are asked to tag @mophie and use hashtags #PowerForAll and #mophieContest or submit directly on the site. In addition to engaging existing customers, the #PowerForAll contest photos prove Mophie’s everyday value to potential customers.
Pro Tip: Highlight your brand's most notable values and benefits by asking customers to share their best experiences with a social contest.
Caffeine and Kilos:
#CaffeineandKilos - Caffeine + Kilos, a health and lifestyle apparel brand, recently published product galleries to their site showcasing user-generated content. Now, when shopping their site, visitors can browse product galleries and see other happy customers in Caffeine + Kilos apparel. Potential customers can see how people are wearing each clothing item and what environments they are in (often a gym) to feel a stronger connection to the brand and its health and fitness conscious community.
Pro Tip: Publish product galleries of user-generated content to your site to increase engagement and conversion on product pages.