This week on the Pixlee blog, see how Pixlee brands Goorin Bros and Temptu publish Instagram galleries on shop location pages and use user-generated content on PDPs to educate customers on what their brands have to offer.
#GoorinBros – Goorin Bros is a San Francisco based hat shop that’s been around since 1895. To promote the individuality of their 30+ retail locations, Goorin Bros recently published Instagram galleries on shop location pages, highlighting each store’s unique Instagram handle and hashtag. By placing a spotlight on each retail location, Goorin Bros is able to foster the community within each neighborhood and encourage locals and visitors alike to post with their hashtag.
Pro Tip: Curate galleries for different store locations to build a community.
#Temptu – Temptu, an industry leader in airbrush makeup, launched vertical carousel widgets on product category pages. Temptu Pro is the go-to brand for some of the entertainment industry most talented names; whether they’re aiming for an ultra-glam look or fantastical special effects makeup. The vertical widget on the product category page provides customers with product education and inspiration, and shows browsers all the diverse ways they can use Temptu products.
Pro Tip: Use UGC to inspire and educate consumers about your brand and its products.