This week, read about how Pixlee brands Coach and Enerskin set up shoppable social galleries to encourage browsers to buy.
#Coach– Coach launched a shoppable social gallery to showcase its collaboration with Disney and to feature real customer photos with a Micky Mouse photo filter. The luxury brand curated photos within Pixlee and published the gallery through the restful API within its mobile app’s home screen. This is a great example of a brand seamlessly repurposing content across multiple channels to continue engaging buyers.
ProTip– Incorporate user-generated content across all channels so customers will have a consistent authentic and on-brand experience!
#Enerskin-Enerskin is an athletics brand that launched a shoppable social gallery showcasing athletes during their most intense workouts as they proudly wear their compression gear. Its goal is to showcase Enerskin products in a variety of different activities and places. Enerskin launched the gallery with photos and video snippets as its very first UGC initiative and has continuously to refresh it with engaging content over time.
ProTip– Incorporate workout videos in your gallery and include Call-To-Action links to the most popular gear!