Brand Marketing

Weekly Brand Spotlight: Chubbies and Review Australia

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This week on the Pixlee blog, see how Pixlee brands Chubbies and Review Australia set up social media contests to gather user-generated content for  shoppable social media galleries on their websites.

Chubbies Shorts

#55hours – Chubbies Shorts sells apparel that comes in a variety of colorful patterns to add a swaggy statement piece to any outfit. To emphasize the playful and fun-loving spirit of the Chubbies brand, Chubbies launched the #55hours social contest and gallery to celebrate the precious #55hours of the weekend.

Contestants can enter to win an epic weekend getaway by sharing a weekend-inspired photo that captures how they spend their #55Hours. In addition, they must tag @Chubbies and use #55hours in the caption. To drive traffic to the contest landing page, Chubbies has shared the contest on its social media channels and included a link to the contest landing page in the navigation bar on its site.

Pro Tip: Want more user-generated content and Instagram exposure? Launch a social contest that celebrates your brand, encourages user-generated content and drives new customers to your Instagram.


Review Australia

#ReviewGirl – Review Australia, a vintage-inspired retail store for women, hosts an inspiration gallery on its site to share user-generated content posted with the branded #ReviewGirl hashtag. Online shoppers can browse the #ReviewGirl gallery and be inspired to purchase dresses, skirts or shirts for a variety of occasions within the product gallery. Review Australia refreshes the gallery seasonally to highlight their top products of the season. Additionally, they leverage custom CSS with Pixlee to give the #ReviewGirl gallery a customized look. The #ReviewGirl inspiration gallery provides users with authentic visual reviews from previous shoppers to drive conversions on the site.

Pro Tip: Publish an inspiration gallery on your site to share user-generated content and drive online conversions.


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