This week on the Pixlee blog, see how Pixlee brands Charlotte Russe and WindowBox run killer social media marketing campaigns and publish galleries of real user-generated content their website.
#CharlotteLook – Charlotte Russe, a fast-fashion retail chain for women, engages online shoppers by displaying a shoppable, social inspiration gallery on its site. To collect hot customer content, Charlotte Russe asks customers to post their best looks on Instagram and to tag @CharlotteRusse or #CharlotteLook to be featured on its website’s inspiration gallery. By displaying a shoppable inspiration gallery on its site, Charlotte Russe is able to inspire consumers with trendy looks, engage on social media while also increasing conversions online.
Pro Tip: Add a Shoppable Inspiration Gallery to your website to help browsers discover new looks and to increase online conversions.
#WindowBoxBeauty – For over ten years, Carlsbad Manufacturing has run a WindowBox photo contest with partner companies that asks customers to share photos of its flower window boxes adorning their homes. This year, the brand ran its annual contest on social media through Instagram with a unique hashtag. To enter, customers were asked to share and tag photos with #WindowBoxBeauty or @hooksandlattice for a chance to win a $100 Hooks and Lattice prize each week. Carlsbad Manufacturing is not a direct to consumer company, yet they were able to run a successful social media marketing campaign by promoting their contest via retail partner sites.
Pro Tip: Encourage more customers to post about your brand by running a social contest with a unique hashtag. Ask partner sites to promote your contest or campaign for you.