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Social Media and UGC

Weekly Brand Spotlight: BedStu and Koio Collective

This week on the Pixlee blog, see how Pixlee brands BedStu and Koio Collective set up shoppable Instagram and  shoppable social media galleries on their websites.

#BedStu Email - BED|STÜ sells environmentally friendly and sustainably handmade shoes with natural leathers. The shoe company has effectively utilized user-generated content across its site and marketing - BED|STÜ’s site features a Shop Social gallery and product page galleries and now customers can also shop social looks in BED|STÜ emails!With Pixlee’s new email widget, BED|STÜ is now able to share #BedStu social content in their emails to increase email engagement and drive users to product pages with enticing social content directly from email. In a recent email, BED|STÜ asks customers to "Shop the Streets” with social content highlighting three different boot styles - viewers can click each photo and go directly to the associated product page to purchase.

Pro Tip: Utilize Pixlee’s new email display to share social content in email,  increase email clicks and drive users to landing pages.

#KoioCollective - Koio Collective specializes in luxury sneakers handcrafted in Italy - Koio sneakers combine modern design with top quality materials. Like their shoes, Koio Collective’s Instagram photos are aesthetically clean, modern and minimalistic. Koio Collective recently launched new products along with their Shoppable Instagram which you can find in their Instagram bio. Koio was able to drive a large number of Instagram visitors to new product landing pages the week that the shoes were released with Shoppable Instagram. Visitors can easily browse Koio’s Shoppable Instagram and click directly to the products to purchase.

Pro Tip: Promote your new products and increase purchases by highlighting new products on Shoppable Instagram.

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