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Social Media and UGC

Weekly Brand Spotlight: Alo Yoga and Rainbow Shops

This week, see how Pixlee brands Alo Yoga and Rainbow Shops leverage user-generated content to create shoppable Instagrams and to place real customer photos in native apps. Alo Yoga#AloYoga - Alo Yoga recently made its Instagram shoppable. The shoppable Instagram gallery encourages viewers to get inspired by yogis in strikingly beautiful poses and shop the look by clicking directly to products shown in the Instagram. By making this shoppable Instagram gallery discoverable on its homepage and exist on a unique landing page on its site, customers are more likely to engage with the gallery, land on the product page and ultimately purchase!Pro Tip: Make your Shoppable Instagram discoverable on your site by including it on your homepage or in your navigation bar.


Rainbow Shops#RainbowStyle - With a strong focus on strengthening its customer experience, Rainbow Shops recently launched its mobile app providing its customers with shopping convenience and inspiration. Leveraging its UGC, Rainbow Shops featured a #RainbowStyle social gallery in the app by integrating with our API. Rainbow app users can now shop the social gallery featuring real women rocking trendy, yet affordable fashion. When shopping the social gallery within the app, a user can click directly to the item pictured, choose their size and order right there in the app!Pro Tip: Leverage UGC in mobile to boost mobile app conversions.

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