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Social Media and UGC

Weekly Brand Spotlight: Alo Yoga and Madison Reed

This week on the Pixlee blog, see how Pixlee brands Alo Yoga and Madison Reed set up shoppable social media galleries on their websites. Alo Yoga Fall 2016 Lookbook - Trendy yoga apparel company, Alo Yoga, just released its Fall 2016 Collection along with a Fall 2016 Lookbook. Alo Yoga used Pixlee to make their own lookbook content shoppable, allowing customers to more easily discover and purchase the fall line. With the shoppable lookbook, Alo Yoga has streamlined the shopping experience - now Fall 2016 Lookbook viewers can browse the Fall 2016 collection, open each lookbook page, flip through the new fall products displayed in each photo and click directly to any product page to purchase.

Pro Tip: Launching a new collection or line of products? Make your own collateral (i.e. lookbook, new product guide, etc.) shoppable with Pixlee.

#MadisonReedColor - Madison Reed sells salon-quality at home hair color and hair color products. The company encourages customers to share their hair coloring results with the branded hashtag #MadisonReedColor and #MRLoveMyHair— Madison Reed has curated photos and now shares this user-generated content in a #MadisonReedColor social gallery on its blog. The customer photos act as visual reviews and testimonials of Madison Reed’s high quality product - with this, online viewers can trust that Madison Reed products provide beautiful results and  be more inclined to purchase.

Pro Tip: Publish a social gallery to your brand’s blog to increase engagement, promote authenticity and build community.

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