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Influencer Marketing

Understanding the Real Cost of Influencer Marketing

By leveraging brand influencers, brands can harness the audience and creativity of hundreds of content creators. The content that these brand influencers create not only generates trust, expand reach, andincrease sales on social media—but it can be stretched across other marketing channels. But what is the cost structure of influencer marketing?

Metrics vary across the board. To help give you an idea, here is a basic cost structure for brand influencers on YouTube and Instagram according to Greylock Partners:

Youtube — $0.04 to $0.15 cost per video view. Niche channels such as family, moms, tech and fitness may be on the higher end with rates of $0.08 to $0.15 per view.

Instagram — Cost per thousand impressions around $10 to $12.

Influencers with 25,000 to 100,000 follower counts
Produce between 500 to 5,000 likes per post
Produce between 20 to 100 comments per post
Cost: $50 to $150 per post

Influencers with 100,000 to 500,000 follower counts
Produce between 5,000 and 25,000 likes per post
Produce between 50 to 200 comments per post
Cost: $100 to $400 per post

Influencers with 500,000 to 1,000,000 follower counts
Produce between 15,000 and 30,000 likes per post
Produce between 100 and 500 comments
Cost: $400 to $1,000 per post

Taking into account your budget and goals, conduct a cost-benefit analysis to see if an influencer initiative is right for your brand at this time. If you’re looking to build stronger, more effective relationships with your most passionate customers, reach out to us at hi@pixleeteam.com or Schedule a Demo today.

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Pixlee TurnTo welcomes contributed content from leading marketers, influencers and ecommerce experts.

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