Keeping up with social commerce is like keeping a bunch of plates spinning in the air. Should you have a separate retail destination on Facebook? Will “buy” buttons on Pinterest and Twitter have any impact on your sales? Are your ratings and reviews helping you stand out, or a missed opportunity?
Helpfully, a new research report from Gartner offers advice on the fluid world of social retail. TurnTo, with its suite of customer engagement services, is one of the solutions profiled in the report.
One piece of advice that always hold true is customer experience makes a big competitive difference. Gartner reports that “customers trust and value the opinions of other customers, and recommends that digital commerce sites incorporate elements of social commerce.”
The report also advises, “Go beyond standard rating-and-review functionality for digital commerce sites by also incorporating textual analytics, review syndication and review moderation. Some vendors offer these advanced features, some don't.”
The Gartner report also highlights product/brand advocacy as a proven approach to social commerce.
TurnTo is profiled as a solution for both Rating and Review and Product/Brand Advocacy. TurnTo is a great way to stay ahead of the curve and make sure your ratings and reviews are ready to deliver the great experience your shoppers want. The new TurnTo Suite offers four proven tools you can use to maximize customer engagement and deliver a great social ecommerce experience.
Gartner clients can access the December 2015 report, “Market Guide for Social Commerce Applications.”
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.