Ecommerce will remain an important channel for brands in 2021, unsurprisingly. But with the growth of online shopping and ecommerce operations, there has been an equal boom in ecommerce resources.
As we ramp up 2021, kick things off with a roundup of the top blogs to follow in the ecommerce realm.
TurnTo is a leader in Customer-Generated Content (CGC) solutions for brands looking to connect with their customers through a wide range of solutions. Beyond the platform though, marketers should look to their blog for equal parts advice and good stories.
Their blog is divided into two parts: “Good Turns” and “Company”. The Company part of the blog provides many useful tips and strategies for ecommerce marketers. The Good Turns blog was created out of the generosity that TurnTo has seen coming from those who use their platform to help others. It celebrates stories of selfless ways people help others and everyday heroes. This section of their blog will simply bring you joy.
Klaviyo is one of the best software platforms for selling products online. It has driven billions of dollars in revenue for both large and small brands worldwide.
The blog also provides brilliant strategies and tips for marketers, including:
- How to market amid COVID-19
- Transitioning from brick and mortar to online e-commerce
- Tips for using the Klaviyo community forum.
You can also join events and watch videos, where they feature tips from the industry product experts on how to own your marketing and grow your business. Plus, they conduct webinars where you can learn many marketing tips, including how to cut cancellations and minimize churn.
Shopify is an ecommerce platform that does a lot more than help you sell online. It has a blog dedicated to ecommerce marketing, running an online business, and giving updates to Shopify’s ecommerce community.
Shopify’s blog has every resource you could need for creating a business. Starting from business ideas, to what to name your online store all the way to setting up your ecommerce store and customer retention strategies, you can find blog articles that can help you every step of the way in your journey.
4. A Better Lemonade Stand
A Better Lemonade Stand is an online e-commerce blog that helps many business owners make better and easier business decisions. It serves as both a resource and a community to inspire, educate, and support entrepreneurs in the initial stages of their business journey. You will find wide-ranging and reliable advice, tools, and resources in the blog. Plus, they have a helpful community that will assist you in building, taking off, and scaling your e-commerce business. The blog is managed by Richard Lazazzera, a former content writer for Shopify.
ShoutMeLoud was founded by Harsh Agrawal – a blogging pioneer who has dedicated more than 11 years to blogging and helping marketers worldwide to advance in their careers. This has a plethora of actionable tips for bloggers and small businesses to help them realize the true power of blogging. You will find in-depth how-to guides on WordPress, blogging, podcasting, and social media that’ll help you boost your traffic and sales.
Aside from this, the blog also offers curated WordPress eBooks and hosting discounts and recommendations.
6. Beeketing blog
Beeketing is an e-commerce blog that provides content on a wide range of topics such as brilliant marketing automation solutions, email marketing, conversion optimization, best practices for customer success, and social media marketing. You can also read their Growth Stories to get inspiration from big brands with a record of proven success and gather tips to grow your business.
The blog offers three all-inclusive guides for e-commerce novices – How to Sell Online, The Definitive Guide to Facebook Advertising, and The Beginner’s Guide to Advertising on Instagram.
An AI-powered e-commerce intelligence engine blog, Nosto offers a stellar personalization platform for marketers. Their blog will give you valuable insights into customer segmentation, advanced trigger capabilities, data insights, and several other topics that utilize personalization to boost customer experience and sales.
You will learn a lot by following their blog, especially if you are looking for ways to grow your business quickly.
8. Sumo blog
Sumo blog was initiated by the well-known web entrepreneur and storyteller Noah Kagan. Initially, the platform focused on list-building tools for general websites. Today, it has evolved into an all-inclusive marketing platform for e-commerce sites. Sumo Stories is a superb e-commerce blog where you will find growth stories shared by team members and get advanced marketing lessons.
Their blog features comprehensive analysis and case studies of the world’s biggest and fast-growing companies, including Hubspot, Amazon, and Mailchimp.
9. ECommerce Nation
A must-follow blog for marketers, ECommerce Nation, is a collective community devoted to aiding ecommerce business owners worldwide. This is a great well-rounded resource for ecommerce marketers of all seniorities. The blog even includes resources and case studies to aid in-store setup, online marketing, conversion, logistics, and internationalization.
The platform collaborates with veteran industry experts, and thus you will find infographics, live interviews, webinars, and podcasts from them.
A knowledge hub for ecommerce businesses, Tidio offers practical tips for companies to produce new leads, enhance communication with their customers, and make more sales. All the complex technological knowledge such as chatbots is explained in an easy to understand way by their content team. It also gives a step-by-step explanation of how to use this technology to your advantage.