At Pixlee, it’s our job to help brands improve their marketing with user-generated content (UGC). We’ve seen brands collect and promote their customer photos in plenty of innovative ways. We’ve also measured each and every campaign we’ve run—and know what works and what doesn’t. The data is clear; Shoppers that interact with a customer photo are 2x more likely to purchase. But there are concrete ways to optimize your Shoppable Instagram and user generated content marketing program for the best results.

Here we offer proven tactics to help your business spread brand awareness and encourage brand engagement by incorporating UGC into your marketing mix.