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Brand Marketing

The Brand Marketer’s Back-to-School Reading List

readinglist

Summer might have been a slow news cycle, but top brands were firing away excellent customer-driven campaigns. Don’t miss out on the top stories you might have missed this summer. So, before summer ends and you’re met with a Thanksgiving turkey, dive into these top must-reads and find out what you missed while you were at the beach.

Talking about Startups, Marketing, and Work Ethic with Emma Cookson

Emma Cookson is one of the leading marketing experts in the brand-tech space. She’s helped numerous Fortune 500 companies utilize the latest technology to develop marketing strategies that are smart and effective.

Emma points out that in today’s market, brands must focus on a peer-to-peer model that emphasizes understanding target customers. Consumers value brands that are transparent and authentic, and this is key to a successful marketing strategy.

Five Brand Supporting Equal Rights During Pride Month

The equal rights movement has made some big strides in the last decade and garnered much support from brands and individuals. . A handful of brands, such as Morphe, Kimpton Hotels, BH Cosmetics, K-Deer, and Kenneth Cole have taken an extra step to align themselves with the LGBT community. Between donating to mission-driven causes, to marketing with their community, these brands show that authenticity (and love) win in 2019. 

How to Incorporate User-Generated Content into Your Inbound Marketing Strategy

UGC goes a long way toward establishing a relationship between your brand and your target customers. That being said, UGC isn’t utilized nearly as much as it should be for most brands. This post establishes the correlation between UGC and your inbound strategy and explains how you can map out your brand’s user-generated content to reach large audiences effectively. In addition, you will learn how to add tools into your CMS leading to positive word-of-mouth and building a strong social proof around your brand.

What Customer Experience Means Today

Customer service is one of the most important aspects of your branding, and today’s customers are looking for a more personal experience.  Consumers favor brands that provide user-friendly and innovative customer experience especially those which are able to do so in a variety of digital spaces. Customers expect fast and responsive customer support while having their data and information protected and safe. Find out how your brand can do all of this to give your customers an outstanding customer experience.

10 Never-Fail Marketing Strategies for ECommerce in 2019

Ecommerce is an incredibly dynamic space, which is why it’s so important to keep up with all the latest trends and developments. In this post, you will learn how to renovate your brand’s digital storefront social and refresh your knowledge of digital concepts to keep your marketing strategy up-to-date. Most importantly, you’ll learn how to get more personal with your customers, which is absolutely pivotal in 2019.

 15 Brands Which Use Technology to Power Their Content

There is plenty of marketing technology at your disposal nowadays that can help you make the most out of your marketing strategy. However, some brands are smarter at it than others. In this blog, you’ll learn about the top 15 brands who utilized already-available technology and implemented it into their marketing strategy to build a strong customer-brand relationship.

Influencer Marketing Trends for Brands in 2019

Influencer marketing is all the rage nowadays because customers are more inclined to trust someone who is authentic and genuine, as opposed to traditional corporate advertisements. Data indicates that the number of influencers is continuing to grow with competition steepening. Get familiar with these trends, so that your brand can have a competitive advantage.

Michael Gorman is a UK-based blogger and writer who provides high-quality writer services and content for book essays review. Apart from providing assignment help online at Edu Birdie, he likes to spend his time outdoors, hanging out with his loved ones, and watching movies. Feel free to contact him via Facebook or check his Twitter.

 

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