Digital marketers have one of the most entrepreneurial jobs in marketing. You are expected to be a jack-of-all trade, keep up with ever-changing industry trends, and work cross-functionally with all aspects of the business.
Yet it is still relatively difficult to come by relevant, educational resources that you can really trust.
At Pixlee, it’s our job to help clients build world-class digital marketing initiatives. In order for us to be the best educated, most up-to-date, visual marketing platform in the industry, all of our team members need to contribute to the combined Pixlee knowledge pool.
This week, we sat down as a company to share our reading lists. These were the 7 digital marketing blogs that made it onto each and every one.
Social Media Examiner helps brands to explore social media strategy and explain how to align them with overall marketing and business strategies. This blog tactically covers of all things social. It has a wide array of writers and opinions, so there is no shortage of new ideas. This blog will expose you to broad perspectives that might help your brand.
Women’s Wear Daily brings you breaking news about the fashion industry, designers, celebrity trendsetters, and extensive coverage of fashion week. But most importantly, it highlights how other brands excel at digital marketing. In no time, you’ll be asking yourself, “Why didn’t I think of that?” and your marketing wheels will start turning.
Social Media Today brings together the news, trends and best practices around enterprise social and digital marketing. It’s a powerhouse social aggregator site with plenty of writers and broad coverage of the digital marketing space.
4. Razor Social
Part of what makes digital marketing so difficult to keep up with is the prevalence of new digital marketing tools. RazorSocial is one of the best resources on the web for free information on social media tools and technology. It’s complete with a tool directory and product reviews to help ensure that you’re making the right purchase for your marketing team.
Digiday includes articles that foster change in media and marketing. Similar to WWD, this publication highlights different brands and their innovative digital marketing campaigns. However, there’s also a robust section for agencies that offers thought-provoking insights on where marketing, as a whole, is headed.
Marketing Profs is a resource designed to teach marketers about marketing. It offers abundant resources, training, strategies, articles, and online seminars. It typically focuses on emerging marketing trends and it a good place to read about the latest marketing buzz. Each author is an influencer, so you will only be reading top of the line ideas.
7. Pixlee Blog
Let’s not forget yours truly! The Pixlee Blog helps digital marketers become the company hero by bridging the divide between social media and ecommerce. It combines tactical “How-To” advice with high-level thought leadership and showcases some of the leading digital marketing teams in the world. You can subscribe here to receive weekly emails to your inbox.