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The 10 CES Sessions that We’re Most Excited About

The 10 CES Sessions that We're Most Excited About

CES 2018 is here, and if you’re going, choosing where to best spend your time can be overwhelming. The numbers for the event are staggering: 184K+ in total attendance, 4K exhibiting companies, and 1.2K speakers. The show floor will be buzzing and there is a plethora of conference sessions that sound engaging, insightful, and cutting-edge. For those interested in how innovation in consumer technology is changing the face of digital marketing, here is our list of sessions we’re most excited about in Las Vegas this year.

Some of these sessions, i.e. those in the Marketing Reinvented Conference Track, are included with the Basic CES attendee registration pass. Others are part of the Starter and Deluxe packages and require an additional cost.

If you aren’t attending CES, you can catch a few great session via the free  CES 2018 Livestream.

The 10 CES Sessions that We’re Most Excited About & Why

The Future is Female
Conference Track: Marketing Reinvented
January 9th, 9:30-10:15 AM
Tech South, ARIA, Level 1, Bristlecone 4
This session will have a powerhouse panel of women leaders, including the CMOs of Bank of America and Google, who will explore the ways brands are driving results by leveraging tech to speak with women in more powerful ways.

The Future of Brand Partnerships and Marketing Influencers
Conference Track: Digital Hollywood
January 9th, 10:15-11:15 AM
Tech East, LVCC, North Hall, N258
We’re deeply interested in the conversation around the transformation of Brand Marketing into Influence Marketing.  This panel will explore new opportunities to experiment with all forms of electronic messaging and how the growing one-to-one consumer relationship is becoming ever stronger and more powerful.

The Future of Technology Driven Creativity
Conference Track: Marketing Reinvented
January 9th, 10:30-11:30 AM
Tech South, ARIA, Level 1, Bristlecone 4
With another stellar panel, including the CEO of Cannes and Head of Digital at Anheuser-Busch InBev, this seems like a not-to-be missed discussion on leveraging technology for more efficient and effective storytelling and the implications of cross platform content.

Millennial Myth Busters, Gen Z and the Next ‘Next-Gen’
Conference Track: Marketing Reinvented
January 9th, 11:45 AM-12:45 PM
Tech South, ARIA, Level 1, Bristlecone 4
You had us at “millennial.” Given our focus at Pixlee, an expert discussion on how digital technology fuels so much of millennials’ behavior and how to plan for engaging with these consumers with content and tech is a no-brainer.

Social Media Transforms Entertainment Marketing
Conference Track: Digital Hollywood
January 9th, 3:30-4:30 PM
Tech East, LVCC, North Hall, N258
This one focuses on a few of our favorite things, namely how social media, viral and influencer campaigns dominate today’s mobile strategy.

Social Impact of Sports
Conference Track: Sports Business Innovation
January 10th, 11:15 AM-12:15 PM
Tech West, Sands, Halls A-D, 45222
We’re fascinated with how prominent athletes, not to mention teams and leagues, are using social media as a platform to drive social change and build community.

Travel and Hospitality Transforming with Technology
Conference Track: Trending Techs
January 10th, 1-2 PM
Tech East, LVCC, North Hall, N261
The travel/hospitality tech revolution is another area in which we have a keen interest. Tech-savvy travelers are not only craving more technology and personalized experiences, they are also creating vast amounts of user-generated content.

Protecting the Internet Economy
Conference Track: Innovation Policy
January 10th, 2:15-3:15 PM
Tech East, LVCC, North Hall, N253
We can’t miss this expert discussion on the rights and responsibilities of internet companies regarding user-generated content.

The Future of AI
Conference Track: AI and Robotics Impact on Tomorrow
January 11th, 10:15-11:15 AM
Tech East, LVCC, North Hall, N258
We are continually improving the way we we employ advanced real-world applications of AI and machine learning to provide the highest-performing visual shopping and ecommerce tools for brands. This makes us naturally curious to hear a panel of experts predict the state of AI five years from now.

Case Studies: Rewiring Retail for the Digital World
Conference Track: High Tech Retailing Summit
January 11th, 2:15-3:15 PM
Tech West, Venetian, Level 4, Lando 4302
Bringing together digital and brick and mortar retail is another area we’re watching closely, as retailers must evolve to stay relevant and engage shoppers.

And, because we love hearing about innovative new startups, here’s an honorable mention:
Startup Spotlight: Companies to Watch in 2018
Conference Track: Trending Techs
January 10th, 3:30-4:30 PM
Tech East, LVCC, North Hall, N261
Let’s hear how these unique products and technologies were conceived and why they may be trendsetters in 2018.

 

We’d love to meet up with you in between all of these great sessions. Set up a meeting with Pixlee leadership while you are in Las Vegas. 

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1 Comment

  • Andrew Higgins

    Super helpful– Thanks Miriam!

    January 10, 2018 at 3:07 pm
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