Are you wondering how to set up an Instagram account for your business?
Instagram has over 300 million monthly users—that’s 17% of the US adult population. Unlike Facebook and Twitter, Instagram’s newsfeed does not have a sharing algorithm. What this means is that when a user logs in, he has the opportunity to see every piece of shared content from the accounts that he follows. Over half (57%) of these users access the site on a daily basis. This visibility and reach makes shoppable Instagram an optimal social platform for your brand.
In order to get your started, we’ll walk you through 5 essential tips to help you optimize your business’ Instagram account for ecommerce.
1. Place a Link in your Bio
Your Instagram bio is the only place that you can place a clickable link. Add your company’s website link to your shoppable Instagram bio to drive traffic to that page. While you can insert a link into an Instagram caption on a photo or video, these will only appear as plain text.
Most Instagram users are accessing the platform on the small screen of their mobile device. Keep this in mind while creating content. Content should be eye-grabbing: include vibrant colors, good lighting, and lots of background space.
Re-gram photos that your customers have tagged you in through a hashtag or @mention. It’s a great way to celebrate your customers and to show potential customers the fun ways that your products are being used post-purchase.
Engage with your followers to build long-lasting relationships with them. Allocate time to Comment and Like posts, reach out to brand influencers, and monitor the conversation around your brand.
Active users create the most engaged and robust communities on Instagram. Post once a day and keep your content fresh and up to date to engage your followers.
Instagram is a powerful channel for growing your brand. If you follow these five tips you’ll be on the right track to building your company’s Instagram following and increasing engagement.