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How to Schedule Instagram Posts

As the toolbox for social media marketers and brand teams continues to grow, knowing how to schedule Instagram posts is crucial to developing a streamlined approach to your content strategy. With the widespread use of user-generated content (UGC) and posts from influencers and content creators, brands can build a better workflow with one platform to manage both scheduling and content curation.

What is Instagram scheduling?

Instagram scheduling is a tactic used by brands and creators to build a content calendar and set posts to go live on the app at designated times, automatically.

Instagram currently has no native scheduling capability, so choosing the right software provider for your brand is your best bet. Pixlee TurnTo's Instagram scheduling feature is built into the platform's overall product suite, and is the best way to publish content to your brand’s Instagram. The biggest benefit to scheduling through Pixlee is the ability to assign products before the content is published. This way when the post is made to your brand's Instagram, the content and products will be available in-platform for use in on-site Shoppable Instagram displays.

User-generated and influencer content can be automatically collected through Pixlee TurnTo to schedule and reshare on your brand's own Instagram account, with a simply permissioning system built in to avoid ownership issues. UGC is 35% more memorable than other media, and 50% more trusted. Additionally, featuring customer content on your social channels removes the expenses and effort needed to consistently produce professional, branded content. It's a win-win solution for your brand.

Build affinity for your brand by sharing UGC on social media like Levain Bakery does; the more delicious, gooey cookie breaks the brand posts from its customers, the more engagement and submissions Levain receives for future authentic content campaigns.

For individual Instagram users and content creators looking to schedule Instagram posts, it may be more effective to select a smaller-scale Instagram scheduling app that better suits your needs.

Researching the best time to post on Instagram is just as important as identifying your ideal scheduling solution. Pixlee TurnTo's platform allows users to view and compare analytics for Instagram posts both from your brand's handle and from influencers and other members of your community. Not only does this help you identify when your online audience is most active, but you can also determine which members of your online community are producing high-quality content, paving the way for brand ambassadorships.

Pixlee TurnTo's Instagram Scheduler also significantly reduces the resources needed to manage and drive sales through social commerce. Plus, brands can optimize for the best time to post when publishing new content. Regardless of whether you’re an existing customer or a curious marketer, give us a shout if you’re interested in learning more about our new scheduler and the rest of the Pixlee Platform!

Pixlee TurnTo Contributor

Pixlee TurnTo welcomes contributed content from leading marketers, influencers and ecommerce experts.

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