We are proud to announce we have reached a significant milestone for the TurnTo syndication program - our 1,000th brand! It’s well known that product ratings and reviews are instrumental in converting web visitors to buyers, and are instrumental in reducing returns. But gathering more reviews can be a challenge for retailers carrying thousands of SKUs.
Review syndication is a powerful tactic for retailers to gain access to the reviews featured on brand websites for the brands they carry. Review syndication is the process of feeding reviews from individual brand sites onto a retailer’s site, mapped to each product. Review syndication maximizes the impact of reviews that brands have worked hard to earn by seeding them on retailer sites that carry those brands. For brands, review syndication boosts conversions with the retailers they work with. Everyone benefits!
TurnTo’s approach to review-syndication is different. While others claim to have “open” networks, they’re not really open if they require the participating brands to pay huge fees or if they rely on data feeds between competing platform vendors that aren’t actually cooperating. With TurnTo, however, retailers can truly in-syndicate product reviews from any brand that chooses to participate, without gating by those brand’s platform providers. That means more brand sources and better business relationships.
Today’s milestone is a testament to the effectiveness of this approach. 1,000 brands now use TurnTo to syndicate their product reviews to a broad network of retailers spanning a wide range of retail segments. And the best part is many more join every day, without technology or business obstacles to stand in the way. This means that retailers on the TurnTo platform get more reviews from more of the brands they sell, which is very good for business.