Yesterday the Ad Council announced the establishment of a Leadership Council comprised of media company, agency, and advertising executives whose companies will lend their expertise in support of the overarching mission of the Ad Council. I am honored to join this outstanding group of leaders from amazing companies like Xerox, Oracle, Toyota, and Uber, in joining forces with the Ad Council. All of us have pledged to find ways to leverage our brands and technologies to help the Ad Council continue to bring positive change to our society through awareness and inspiring action.
Why We Chose to do this Now
I truly believe that marketers play a critical role in shaping culture and society. As a marketing technology company, we are committed to doing our part to amplify important messages and give communities a broader platform. We chose to work with Ad Council because they have extensive experience producing campaigns on the most pressing social issues of the day, from bullying to equality to safe driving. Partnering with them allows us to work at scale to have the greatest impact.
How I Envision Pixlee Working with the Ad Council
Every social cause today has an associated grassroots movement that is community driven and requires a social media component to thrive. Many of the Ad Council’s campaigns have become viral hits online, generating massive social media attention. The Pixlee platform is a natural fit to collect, curate, and publish this incredible volume of user-generated content for the Ad Council, across all channels, including online ads, email, and mobile.
The Ad Council also relies heavily on influencer talent to lend their voices to the PSAs they create. This another area where the Pixlee platform can help, not just in finding social influencers for digital campaigns, but also in measuring the value and impact of each campaign. We can apply our ecommerce data collection and analysis methods to the non-profit space in the form of measuring traffic and donations.
I’m tremendously excited to be a part of this Council and look forward to innovating together for good.