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Company Announcements

Pixlee Helps Marketers Drive Sales from Email Marketing with User-Generated Content

Pixlee Helps Marketers Use Real Customer Photos and Videos to Improve Email Engagement and Sales Through Integration with Oracle Marketing Cloud.

SAN FRANCISCO, June 21, 2017 /PRNewswire-iReach/ -- Pixlee, a leader in visual marketing software and Silver level member of Oracle PartnerNetwork (OPN), today announced that it has launched a user-generated content integration available on the Oracle Cloud Marketplace, as a partner of the Oracle Marketing AppCloud. This new integration with Oracle Marketing Cloud, through Oracle Responsys, helps marketers to enrich their broadcast and triggered email campaigns with shoppable photos and videos from real customers.

The Oracle Marketing AppCloud is one of the industry's most comprehensive marketing technology ecosystems, offering Oracle customers a broad set of marketing apps and data services to extend and optimize their technology investments.

Oracle Marketing Cloud provides chief marketing officers (CMOs) and their teams with data-driven solutions to simplify marketing resources and deliver more personalized customer-centric experiences across channels to attract and retain ideal customers. These modern marketing solutions connect cross-channel, content, and social marketing with data management and activation, for enterprise B2B and B2C marketers on a single system of record.

Pixlee's integration enables joint Oracle Responsys and Pixlee customers, such as Levi's Jeans and Charlotte Russe, to easily display user-generated content tagged with specific product SKUs in email marketing campaigns.

The integration enhances a marketer's ability to publish relevant, real-time content that contextualizes products and optimizes the impact of triggered emails with higher click-through rates and increased top line revenue.

With Pixlee's new integration, marketers can now feature real customer photos and videos in the following email campaigns:

  • Cart Abandonment Emails: Feature product-specific customer photos in abandoned cart emails to boost conversion rates and recover revenue.
  • Post-Purchase Emails: Request product reviews post-purchase to enhance customer engagement and loyalty.
  • Newsletters and Promotional Emails: Display real customer photos in automated marketing campaigns to add context and relevance. Promote social contests and campaigns in email marketing to encourage sharing, engagement, and community.
  • Product Promotion Emails: Feature product-specific customer photos to promote product announcements and promotions.

"Pixlee has proven that displaying user-generated content on marketing channels increases conversions 2x," says Pixlee co-founder and CTO, Awad Sayeed. "With the Oracle Marketing Cloud integration, Pixlee brings the power of user-generated content and the ease-of-use of our platform to yet another e-commerce channel—offering a more personalized and relevant shopping experience for email subscribers."

Oracle Marketing Cloud customers can visit the Pixlee listing in the Oracle Cloud Marketplace to install the application and begin implementing Pixlee in Oracle Marketing Cloud.

About Pixlee

Pixlee helps brands to market and sell with real customer photos and videos. The company works with over 150 brands such as Kenneth Cole, Charlotte Russe, and Levi's Jeans to develop a more authentic marketing experience and to create stronger relationships with their most passionate customers. Pixlee's approach has proven to profoundly impact sales: shoppers that engage with Pixlee-managed content are, on average, 2x more likely to make a purchase and have a 6% higher average order value.

Headquartered in San Francisco and founded in 2012, Pixlee is funded by Andreessen Horowitz, XSeed Capital, David Jones (founder of the world's first brandtech company You & Mr. Jones), GS Shop, and Bryan Weiner (chairman of 360i.)

About Oracle Marketing AppCloud

The Oracle Marketing AppCloud Partner Ecosystem features the most comprehensive selection of marketing technology applications, enabling customers to extend and optimize their Oracle Marketing Cloud investment. Through Partner integrations, customers can easily add-on leading digital marketing capabilities and data to build a customer-centric digital dialogue and deliver a more personal and targeted cross-channel marketing experience.

About Oracle PartnerNetwork

Oracle PartnerNetwork (OPN) is Oracle's partner program that provides partners with a differentiated advantage to develop, sell and implement Oracle solutions. OPN offers resources to train and support specialized knowledge of Oracle's products and solutions and has evolved to recognize Oracle's growing product portfolio, partner base and business opportunity. Key to the latest enhancements to OPN is the ability for partners to be recognized and rewarded for their investment in Oracle Cloud. Partners engaging with Oracle will be able to differentiate their Oracle Cloud expertise and success with customers through the OPN Cloud program – an innovative program that complements existing OPN program levels with tiers of recognition and progressive benefits for partners working with Oracle Cloud. To find out more visit: http://www.oracle.com/partners.


Pixlee is a registered trademark of Pixlee. Oracle and Java are registered trademarks of Oracle and/or its affiliates.

Media Contact: Andrew Higgins, Pixlee, 650.827.3492, andrew@pixleeteam.com

This piece was originally published by PRNewswire here: http://news.sys-con.com/node/4109420

Andrew Higgins
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