This week we wanted to highlight a great co-marketing campaign between CocaCola’s Honest Tea, and the National Park Foundation. The two teamed up to celebrate Earth month with the #ParkYourThirst social media contest.

‍The campaign’s clever new hashtag celebrated Earth Month by encouraging consumers to do one simple thing—enjoy the outdoors.

“Earth Month is the perfect time to encourage people to take advantage of being outdoors and enjoy the trails and parks in their areas. We think the National Park Foundation’s work in the areas of conservation and preservation, education and community engagement really parallels our belief in health, wellness and sustainability.”Seth Goldman, Honest Tea Co-founder and TeaEO.

Customers were encouraged to hashtag photos on Instagram, Twitter, or Facebook of themselves enjoying the beautiful outdoors. By submitting, participants were eligible to win a month’s supply of HONEST tea and an annual pass to the National Parks.

“From diverse wildlife and iconic landscapes to vibrant culture and rich history, our National Park System has something for everyone. We are excited to partner with Honest Tea to invite people everywhere to get out and enjoy our national parks, and then share their experiences with us online.”Neil Mulholland, President and CEO of the National Park Foundation.

In addition, The brand also donated $25,000 to the National Parks Foundation and released a great infographic from a survey around national parks: