Influencers and brand advocates are incredibly valuable contributors to your marketing portfolio. Influencers help your brand adopt agility by outsourcing creative tactics to individuals who already deeply understand your target audience. As a bonus, influencers prefer brands that partner on strategic initiatives with them.

Now, Pixlee is introducing the first of a set of tools to help you manage and measure your influencer marketing activities. We are proud to introduce Influencer Campaigns as part of our Social CRM.

Create and Manage Influencer Campaigns

Now, you can manage and measure influencer marketing by using campaigns. Whether your goal is to build brand awareness, drive sales, or generate new content you can do it all from within the Pixlee platform.

Use Pixlee to search and filter your influencer database to find the right match, create a new campaign, communicate with influencers, and measure your campaign results. Pixlee even creates a dedicated campaign album to collect campaign content in one easy to manage location.

Leverage Influencer Content Across Channels

Pixlee gives you the tools you need to extend the impact of influencer content beyond a single campaign. From the campaign album, you can post influencer content to social, digital ads, and across your commerce site.

Influencer Campaigns are now available to all Pixlee customers as part of Social CRM. For more information on how to use Influencer Campaigns, check out our product tour or support article (requires Pixlee login).